*NEWS*WHY HALF EMPTY ,IS HALF EMPTY

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*NEWS*WHY HALF EMPTY ,IS HALF EMPTY

 user 2006-03-07 at 11:03:00 am Views: 109
  • #14723

    Why half empty really is half empty
    It’s
    taken months, used thousands of pounds worth of ink and reduced those
    involved to tears, but the results are unmissable.Remember those
    headlines, ‘Welcome to the paperless office’, ‘No more paper in the
    future’. ‘Paper mills set to close, very soon indeed’? Headlines, I’m
    sure, that PC Pro was guilty of in the dim, distant past. Well, I don’t
    need to look much further than the past seven days to realise that the
    paperless office is as likely to exist as Narnia.
    You see, I spent
    Thursday night printing out photographs. An evening that should have
    been devoted to some random American crime drama on Channel 5 was
    instead spent cursing photo-editing software. It took me 30 minutes to
    coerce the damn thing into printing a passport photo that the UK’s
    near-militant Passport Office might deign to accept – it had already
    rejected my first offering because the face was ‘too big’.
    To be
    frank, at 10pm that Thursday evening I didn’t give a meerkat’s neck
    hair for how much it was costing me to print out a 6 x 4in photo. I
    just wanted to leave the office so that I could arrive home at some
    time before midnight. But in one of those bitter, ironic twists that
    Alanis Morissette might have sung about if she’d looked up the word
    ‘irony’ before writing her song, I’d spent most of that afternoon
    examining this month’s article about the true cost of ink.
    And I
    have to admit, it’s frightening stuff. Until it decided to break down
    around a month ago, I was the proud owner of an HP Deskjet 970CXi.
    needed
    a new one, which is why every second I spent reading about inkjet
    printers in our latest, mammoth investigation was time well spent.
    Because
    this month, we haven’t just stretched the inkjet-testing envelope, we
    haven’t merely pushed the boundaries. We haven’t simply gone an extra
    mile. In fact, I struggle for a friendly metaphor. All I know is that
    Dave Stevenson and Jim Martin – the intrepid duo who put in all the
    hard work behind our inkjet group test-cum-feature – will never be able
    to look an ink cartridge in the face again. In their quest for
    definitive results, they’ve disassembled printers, weighed 204
    cartridges to the nearest milligram and used almost two pints of the
    world’s most expensive fluid: printer ink. No wonder their
    investigation took over three months to complete.
    It’s been worth
    it, though, because they’ve unearthed secrets even the News of the
    World would deem too scandalous to print. The fact some printers waste
    half their ink just during cleaning cycles. The fact a 6 x 4in photo on
    some inkjets will cost you 25p per print, while on others you’re paying
    around 60p.
    One of our most controversial conclusions is that, much
    of the time, you’re far better off printing photos online rather than
    at home. But even this is fraught with pitfalls. As a partner to this
    month’s ink costs feature, we ‘blind tested’ online photo services and
    the in-store offerings from Boots and Jessops. In one particular case,
    the results were startling in all the wrong ways.
    But sometimes, you
    need immediate results. I’d been commanded to get that passport photo
    done by the end of this week, and an ‘it’s in the post’ excuse simply
    wouldn’t wash. Luckily, that particular problem has been solved, and
    I’ve now ordered my new home printer too. It’s not overly expensive, it
    doesn’t waste ink, and when I do want photos they’ll be superb and the
    right price. So, Dave and Jim – thank you. Now, who’s going to
    volunteer for our photo paper test?