*NEWS*FUJI XEROX TO LAUNCH 21 NEW MODELS

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*NEWS*FUJI XEROX TO LAUNCH 21 NEW MODELS

 user 2006-04-10 at 10:36:00 am Views: 82
  • #15271

    Fuji Xerox to launch 21 new models
    Bangkok
    4 06 Bolstered by a tripling of its laser printer business across the
    region in the past two years since a major restructuring, Fuji Xerox
    intends to introduce 21 new laser printers over the next 10 months for
    customers ranging from home users to large organisations, according to
    Fuji Xerox Asia Pacific region managing director James Henderson.
    In
    fiscal year 2005 alone, he said Fuji Xerox increased its sales of
    printers across the region from 127,000 to 200,000, with sales in
    Thailand rising to nearly 15,000 from 9,733 in fiscal 2004.
    In a
    recent interview, Henderson said Fuji Xerox’s printer sales were
    growing the fastest in the region, where it was now in second position
    for colour laser printers, behind Hewlett Packard, and in fourth
    position for the monochrome laser market.
    In Thailand, Fuji Xerox
    trails HP, Epson and Samsung in colour laser printer sales, while for
    monochrome lasers, HP leads, followed by Samsung and then Fuji Xerox,
    according to market analyst figures, he said.
    Henderson observed
    that it has only been in the past 12 to 24 months that the price of
    entry level colour laser printers had became truly competitive with
    inkjet technology. He added that laser technology, which Xerox had
    pioneered and developed itself, was more robust, offered better
    printing speeds, was easier to use and cost “dramatically less” than
    inkjet output per page.
    A “breadbox-sized” entry-level monochrome
    A4-format laser printer was selling here for 3,400 baht, while the Fuji
    Xerox C525A 5 page-per-minute (ppm) colour/25 ppm monochrome laser
    printer cost 15,000 baht, he said. The company was now “expanding
    downwards,” he added.
    The company now manufactures 28 models of A4
    and A3 format printers and multi-function devices and is expanding to
    offer multi-function units for A4 output, he said. He said that Fuji
    Xerox and its subsidiary here, Thai Fuji Xerox, was a channel-focussed
    business, working through partners SiS, Synnex and CSA.
    The company
    also has a BoI-supported remanufacturing plant in Chon Buri that renews
    worn parts and remanufactures toner cartridges with a goal to supply
    the worldwide market, reflecting its ISO14001 certification, Henderson
    said.