*NEWS*AUSSIES:$3.6BIL ON DIGITAL PRODUCTS

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*NEWS*AUSSIES:$3.6BIL ON DIGITAL PRODUCTS

 user 2006-04-11 at 9:36:00 am Views: 72
  • #15063

    Aussies Spend $3.6 Billion on Digital Lifestyle Products
    April 
    2006: Australian consumers spent approximately $3.6 billion on digital
    products last year, according to the latest Canon Digital Lifestyle
    Index
    .
    The
    CDLI, which covers digital still cameras, digital camcorders, inkjet
    printers, photo printers, DVD players, DVD recorders, games consoles,
    plasma TVs, LCD TVs, digital media players and multi-function devices
    is independent research commissioned by Canon and delivered by GfK
    Marketing Services. The latest report shows spending on these devices
    grew by more than 30% between 2004 to 2005, despite sizeable reductions
    in the cost of most digital products.
    Digital still cameras
    attracted the largest investment of all categories, with a total spend
    of $471 million representing 22% of the market. They were followed by
    plasma TVs at 20% and digital media players (such as iPods and other
    MP3 players) at 16%. Demand for digital still camera continue to rise,
    despite the fact that more than four million were sold in Australia in
    the last three years. Although the average sales price of cameras has
    decreased, the regular release of upgraded products – often offering
    increased functionality at an even lower price – has consistently
    driven sales.
    The report says the largest average price reductions
    have been for photo printers (down 52.8% or $122.15 to an average price
    of $108.09) making them much more accessible to consumers.  This drop
    in price is due to a number of factors, including increased
    distribution through large chains and bundling of photo printers with
    digital cameras and consumables.  Although photo printers accounted for
    the lowest proportion of spending ($10m or 0.4%), photo printer sales
    are climbing consistently with second half sales of 84,655 units
    marking an increase of 31.1% compared to the same half in 2004. Sales
    of photo printers are forecast to increase steadily this year