*NEWS*OKI’s ASSAULT ON COLOR PRINTER MRKT

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*NEWS*OKI’s ASSAULT ON COLOR PRINTER MRKT

 user 2006-04-27 at 11:32:00 am Views: 58
  • #15263

    Oki Data Intensifies Its Assault on the Color Printer Market
    lyra RESEARCH
    During
    the three-plus years since Oki introduced its C5100 and C5300
    single-pass color laser printers , the color printer market has
    experienced dramatic improvements in performance and print quality and
    incredible declines in average sales prices. Oki has been a major force
    in this revolution. In its opening salvo, the firm positioned its
    single-pass color LED printers against slower multipass color laser
    printers, and now the firm is sending in reinforcements in the form of
    new single-pass color printers that deliver faster performance and
    better print quality for a lower price than their predecessors.
    “Our
    goal is to be a consistent top three color printer vendor in the U.S.,”
    asserts Candice Dobra, Oki’s director of printer marketing, and she
    claims that third-party market data from January shows Oki in the
    number-three position with a 7.5 percent share, just four-tenths of a
    point behind Xerox. Dobra adds that Oki’s priority is “to deliver value
    to our customers, to deliver a high quality product, [and] to present a
    wide range of products.” She maintains that the new C5500n, C5800Ldn,
    and C6100 series are “three extremely strong, high-value, sub-$1,000
    color products” that epitomize the firm’s commitment to maintaining a
    leadership position in the color printer market.
    Oki’s new color
    printers feature monochrome print speeds of 24 to 32 ppm and color
    print speeds of 20 to 26 ppm, and they mark the debut of the firm’s “HD
    Color technology” that combines a multilevel LED print head with new
    microfine toner. Leveraging Oki’s 5000-series engine, all the new
    printers support a maximum paper-input capacity of 930 sheets, a
    maximum media weight of 203 gsm, and banner-size printing.
    According
    to Jim Fuchs, product planning manager for Oki color printers, the firm
    selected the acronym HD, which stands for “high definition,” to
    describe the new products’ color technology because it takes the
    C5500n, C5800Ldn, and C6100 series “to the next level of print
    quality.” He says that the combination of detail, depth of color, and
    document finish provide a very strong level of end-user satisfaction