*NEWS*STORE BRAND TONERS GAIN POPULARITY

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*NEWS*STORE BRAND TONERS GAIN POPULARITY

 user 2006-04-28 at 11:50:00 am Views: 77
  • #14932

    Store Brand Imaging Supplies Gain Popularity Over OEM and Aftermarket Brands
    Weymouth,
    MA: April 2006 — InfoTrends, a leading market research and strategic
    consulting firm for the digital imaging and document solutions
    industry, has announced the results of its landmark study, Store Brand
    Imaging Supplies 2006. The study provides extensive research on OEM,
    store, and aftermarket branded ink jet cartridges, laser printer
    cartridges, copier supplies, and photo paper.
    The $28 billion ink
    jet and laser printer supplies market is a critical source of revenue
    and profits for equipment manufacturers and resellers. The leading
    office superstores and contract stationers have been expanding their
    product line and marketing of store brand products, threatening OEMs
    and traditional aftermarket suppliers. InfoTrends estimates that sales
    of store brand imaging supplies are growing at 40% annually and will
    account for approximately 10% of total industry sales by 2009.
    Consumers
    and office managers have a high level of trust for many of the major
    retailer brands, noted John Shane, director of InfoTrends�
    Communication Supplies Service.The research suggests there is an
    opportunity for the consumer electronics, computer superstore, mass
    merchandisers, and contract stationers to increase their sales with a
    store-branded line of imaging supplies.
    The study included
    interviews with 1,318 consumers and 805 office supplies decision makers
    in the United States. The 415-page report is split into sections on ink
    jet cartridges, color and monochrome laser cartridges, photo paper,
    copiers, and empties collection. The research included conjoint
    analysis to simulate the choices customers have and understand the
    trade-offs they make for different brands, price points, and purchase
    situations. Purchasers of this report may obtain access to the
    simulation tool to run their own brand preference scenarios. The
    forecast includes details on ink jet and laser printer cartridge sales
    (units and retail dollars) split by OEM, store, and aftermarket brands.
    Another
    interesting finding from the survey is that color laser users are ready
    to try non-OEM laser cartridges,� continued Shane. �When non-OEM color
    laser supplies become generally available with qualities as similar to
    the OEMs as monochrome laser cartridges currently are, users will be
    willing to try them.
    �We were surprised by users� preferences and
    expectations regarding non-OEM supplies, remarked Shane.Aftermarket
    brand supplies users rate quality and reliability just as important as
    do OEM supplies users. But store brand users are not quite as concerned
    with quality and reliability, and instead weigh additional criteria
    when making their purchase decisions.
    Survey respondents indicated
    Wal-Mart and the three office supply super stores as their top
    locations to purchase OEM and non-OEM products. Amongst consumer
    respondents, Wal-Mart was the top retail chain where the respondents
    reported purchasing ink jet cartridges and ink jet photo paper.
    Data
    on brand trust from the survey suggests that besides the office
    supplies superstores, other stores might do well to introduce their own
    brand supplies, commented Shane.In some cases, it’s clear that users
    would place more trust in a store brand than some of the brands that
    the stores are currently offering.
    The report provides essential
    data and analysis for printer and supplies manufacturers and resellers
    to support their product planning, marketing, and distribution
    initiatives
    .