*NEWS*SINCE 97 HP RECYCLED 102M. TONERINK

  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • ncc-banner-902-x-177-june-2017
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • ces_web_banner_toner_news_902x1776
  • 2toner1-2
  • banner-01-26-17b
  • Print
  • 4toner4
Share

*NEWS*SINCE 97 HP RECYCLED 102M. TONERINK

 user 2006-05-02 at 11:35:00 am Views: 69
  • #15055

    Greening for Future Growth: Leader Lessons in Profiting From End-of-Life Planning
    Having
    recently moved, I thought I could easily donate my two old computers.
    Wrong. No one wanted them. I also have two old cell phones sitting in
    the glove box of my car. They are now obsolete, and I have no idea what
    to do with them. I had a bad experience with a flat-panel TV that
    developed a black line across its screen on the day that the warranty
    expired. I’d like to give it away-maybe even toss it out the window-but
    how do I even throw it away? As a consumer, what do I do with obsolete
    consumer electronics products as lifecycles become shorter and shorter?
    We
    all are familiar with the automotive answer: the acres and acres of
    rusting cars beside the highways buried in automotive graveyards. When
    the eyesore was just too much for the public to take, it became a great
    platform for Lady Bird Johnson to launch her Beautification program.
    Slowly this program led to the planting of trees, helping eradicate the
    problem, albeit at public expense. Of course, there was no automotive
    brand owner that stepped up to the plate to help solve this problem.
    I
    wonder if consumer electronics companies could establish better market
    positioning if they took ownership of the product lifecycle from cradle
    to grave. Should we not be designing our products for demanufacturing
    and remanufacturing as we do for new product launch? Could this be an
    advantage in product positioning?

    HP partners with the planet, Office Depot
    Every
    day that an obsolete item sits it loses value. The cell phones in my
    glove box had more value when I placed them there than now, two years
    later. On Friday, I received the 2006 Hewlett-Packard Global
    Citizenship Report, a 107-page document on HP’s progress on social
    responsibility. Its work on demanufacturing and remanufacturing caught
    my eye.
    HP introduced the Planet Partners return and recycling
    program for LaserJet print cartridges in 1991. Here’s what’s happened
    since:
        * HP inkjet print cartridge return and recycling was introduced in 1997.
       
    * Since 1997, 92 million LaserJet cartridges and 20 million HP inkjet
    print cartridges were returned and recycled through its global
    operations.
        * In 2003, HP made it easier to recycle cartridges
    by including a postage-paid, return-for-recycling envelope in products
    sold in the United States and parts of Europe.
        * Today, in many channels, customers are given coupons as a reward for recycling.
    A
    parallel program for computer hardware return and recycling began in
    1987. In 2005, HP recycled approximately 70 million pounds of
    electronic hardware in Europe, nearly 4 million pounds in Asia, and 40
    million pounds in the Americas. Cumulatively, HP has recycled 757
    million pounds of electronic products and supplies since 1987 through
    this and other programs (details can be found on HP’s website). Its
    goal is to recycle 1 billion pounds of electronic products and supplies
    by the end of 2007.
    Another example is HP’s partnering with Office
    Depot to offer the first free, nationwide, in-store electronics
    recycling program in the United States. In this program, 10.5 million
    pounds of products were collected from 200,000 customers and
    transported to one of HP’s U.S. recycling facilities.
    HP is a leader
    in redefining good engineering to include recyclability, making it
    easier to recycle electronic equipment. As a result, in 2004 HP
    introduced standards into its product launch process to do the
    following:
        * Focus on modular designs that can be removed, upgraded, or replaced
        * Eliminate glues and adhesives through the use of snap-in features
       
    * Manufacture plastic parts weighing more than 25g according to ISO
    11469 standards to speed up materials identification efforts using
    single plastic polymers
        * Use molded-in colors and finishes instead of paint
    Look
    to the recyclability of HP’s print cartridges as a good example. Since
    1992, the average number of parts in the monochrome HP LaserJet print
    cartridge has been cut in half and the average number of plastic resins
    by more than two-thirds. This redesign greatly improves HP’s ability to
    remanufacture the print cartridges.
    Big green?
    My colleague Eric
    Karofsky recently visited IBM’s Asset Recovery Center in Endicott, New
    York. This center and others were originally built to ensure that when
    excess, surplus, and scrap products from business channels needed to be
    disposed of, processes met environmental compliance standards.
    Today
    the Endicott facility has become an essential part of IBM’s larger
    social responsibility efforts. It is one of the regional asset recovery
    centers IBM uses to manage end-of-life products. Annually, the facility
    demanufactures and scraps 28 million pounds, producing 1.5 million
    usable parts that are resold. More than 98% of this volume in the
    demanufacturing process is recycled, with less than 2% of the materials
    sent to landfills.
    The Endicott facility looks like an assembly line
    factory, but its intent is to demanufacture: to quickly, efficiently,
    and safely disassemble finished goods to support downstream commodity
    material value chains. The disassembly process focuses on reclamation
    for the following:
        * Part reuse, the harvesting of parts to
    support internal IBM service organizations, or the resell of parts
    externally. For example, do you know that one of your children’s toys
    may contain a chip that came from the Endicott center reclamation
    center, having been sold to a toy manufacturer?
        * Precious metals that are reclaimed from printed circuit cards and components by specialized recyclers.
        * Commodity type materials, like plastics and metals, that are processed by approved reclamation companies.
    The
    processes at the Endicott facility and the other asset recovery centers
    help make IBM more socially responsible. The tightly controlled
    recovery center also helps ensure that IBM is in compliance with all
    regulatory requirements.
    Green for greenbacks and customer loyalty
    According
    to the United Nations Environment Program, 20 to 50 million tons of
    electronic waste are generated annually. WEEE, the European Union’s
    directive regarding electronic equipment waste, is an attempt to
    address the issue by making brand owners responsible for reclamation.
    While the directive is rife with implementation problems, it is helping
    propel the reclamation discussion globally. In the United States, this
    subject is mandated at the state and federal level, with additional
    initiatives cropping up globally.
    Instead of being forced by
    governmental directive, though, what if brand owners act now to learn
    from early leadership in companies like HP and IBM? And as a part of
    this redesign, shouldn’t we redefine the customer buying experience by
    including this in brand positioning? The program needs to be developed
    based on a joint value proposition that allows both to win: the
    consumer needs to win by gaining easy disposal, and the manufacturer
    needs to win through established and profitable processes for
    remanufacturing. This change is pervasive, affecting the definition of
    design for supply initiatives and how companies go to market.
    Also
    needed are collaborative systems for information and tools and support
    systems for selling, donating, or recycling used computers and
    electronics, much like eBay’s Rethink program
    Customers are becoming
    more green minded, increasingly showing buying preference to companies
    that take this responsibility early. In the meantime, I’ll be here
    dusting my obsolete objects.