PROPAGANDA FROM THE OEM’S

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PROPAGANDA FROM THE OEM’S

 user 2006-05-31 at 10:38:00 am Views: 52
  • #15610

    Aftermarket Inks Fading Fast?
    Newton,
    MA  May , 2006 — Lyra Research, the digital imaging authority, has
    announced findings from Wilhelm Imaging Research showing that the image
    permanence of photos printed with aftermarket ink jet cartridges and
    photo papers is far inferior to that of photos printed with original
    equipment manufacturer (OEM) ink jet cartridges and photo papers. The
    results of this study were published in the May issue of The Hard Copy
    Supplies Journal, The testing examined the image permanence of prints
    made with store-brand ink jet cartridges, ink jet cartridges refilled
    at franchise refill shops, and other aftermarket ink sets, using OEM
    and third-party photo papers. It also compared the permanence of photos
    printed with these aftermarket products to that of photos printed with
    inks and photo papers from Canon, Epson, and HP using the respective
    OEMs’ consumer photo printers.Charles Brewer, managing editor of The
    Hard Copy Supplies Journal, explains the framework of the study.
    “Wilhelm Imaging Research based the study on claims it found in the
    advertising for many aftermarket ink jet cartridges and papers
    indicating that aftermarket products generally provide equal or better
    quality than products made by OEMs such as HP, Canon, Epson, and
    Lexmark. According to WIR, image permanence is an intrinsic component
    of ‘overall product quality,’ and its testing reveals that aftermarket
    photo inks and media fall far short of these claims, with a gap of more
    than 70 years in permanence ratings in some cases.” Brewer adds, “While
    store-brand ink jet cartridges, refilled cartridges, and
    Internet-purchased cartridges have achieved remarkable levels of image
    quality, the test results indicate that in terms of the less obvious
    issue of light-fading stability, these products are comparable to where
    the OEMs were in the 1990s. It appears that the aftermarket’s
    one-size-fits-all approach to making ink and compatible photo papers
    doesn’t produce the same level of image permanence, especially when
    compared to the optimized combinations available from the major printer
    manufacturers. The WIR test results suggest that photos printed with a
    combination of aftermarket ink jet cartridges and premium OEM photo
    papers essentially negated the value of using the name-brand
    paper.”Since no information regarding the longevity of photo prints is
    available at the point of sale, consumers have no guidelines for
    choosing printing supplies that will yield long-lasting photo prints.
    Ink jet photo paper analyst Andy Lippman explores the market
    implications of the WIR study. “Can printer manufacturers effectively
    communicate the value proposition of image permanence to consumers who
    are primarily concerned with price? As the aftermarket continues to
    gain market share using a value-driven message, particularly with the
    strength of office superstore-brand products, companies such as HP have
    begun to employ more pointed language about the lower quality of
    aftermarket products. With these test results in hand, the OEMs have an
    even better tool to battle aftermarketers. Even the thriftiest consumer
    may have second thoughts about buying a cartridge that produces photos
    that will fade in only a matter of months. From an advertising
    standpoint, the image of a faded family photograph gives the OEMs an
    emotionally and rationally compelling message based on the WIR
    results.Wilhelm Imaging Research (WIR), led by founder and president
    Henry Wilhelm, conducted the testing. Wilhelm is an expert on image
    permanence and has worked on various issues related to the display and
    preservation of photographic prints with a number of groups, including
    the Museum of Modern Art in New York. Since 1995, he has been an
    advisor to the Corbis Bettmann photography collection, which is owned
    by Bill Gates and contains more than 65 million images