*NEWS*DELL THE FOUR LETTER WORD

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*NEWS*DELL THE FOUR LETTER WORD

 user 2006-06-15 at 11:04:00 am Views: 75
  • #15645

    dell ….The four letter word
    The other squeeze-play uncovered at the CompTIA conference is what Dell is doing with its printers. Dell, which unceremoniously dumped HP as its printer partner back in 2003, has been offering its own branded Dell printers from Lexmark on an OEM agreement.Stuart R. Crawford, principal at IT Matters calls Dell the four letter word of the industry. He claims Dell is selling printers that are valued at $400 for $25 when you buy a server or workstation from them.Dell hopes to make up those dollars through Dell branded toner supplies, where most of the margins are.Dany Viens of CS CompuService claims the value-added software bundles that come with the Dell printer are only 90 day evaluation units that expires and leaves the customer holding the bag.