CARTRIDGE WORLD ,SEES BOOMING SALES !

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CARTRIDGE WORLD ,SEES BOOMING SALES !

 user 2006-06-21 at 10:31:00 am Views: 67
  • #15772

    Remanufacturers of cartridges for printers see booming sales
    Firms save customers money on refills
    Jim Baumann, owner of Cartridge World in Cheektowaga, plans to open a second store,and maybe five more.In a 1,300-square-foot retail space, Jim Baumann’s business is bursting at the seams.His franchise – Cartridge World, a eco-friendly inkjet and laser cartridge remanufacturer, has been open for just one year. But response to business has been so positive that Baumann plans to open a second store within a year and sees five more on the horizon in the next three years.In the past decade, companies offering a recyling alternative to costly OEM (original equipment manufacturer) printer cartridges have been growing due to technological advances within the industry.Though largely under the radar, the dozen or so secondary market companies in Buffalo can save customers anywhere from 30 to 50 percent on cartridge costs, (not to mention helping the environment), while maintaining high printing quality, local companies said.”If we can save money and the environment at the same time, that’s a good thing,” Baumann said.Tom Eichenseer has seen customer demand at his company, Data Supply LLC, grow steadily over the past few years. “Business is better than ever,” said Eichenseer, whose 17-year-old Amherst business remanufactures and refills ink and toner cartridges.Despite a growing client base, many firms said that current demand for their services isn’t even near potential.”Until you’re exposed to the industry, you don’t even know it exists,” said Lisa Morganti, general manager at Quality Laser Services in Buffalo.That’s why Baumann, who has a background in corporate sales, hits the phones. Cold calling has helped build Cartridge World’s client base into the thousands, but Baumann’s found that letting his product speak for itself is the best way to attract customers.”The most response we’ve gotten is from word-of-mouth referral,” Baumann said. “They walk in the door and say, “I was told to come in.’ “That wasn’t always the case. Five years ago, Deniz Sarac, senior vice president and chief information officer at Prism Health Networks, was looking to cut printing costs. Through his own research, he learned of cartridge remanufacturers, but wasn’t convinced they could give him the quality he needed.”At that time, there were problems with reliability,” Sarac said.As the industry grew into new technology, that story began to change. These days, Sarac recycles two dozen laser toner and inkjet cartridges every month with Cartridge World. As a result, his company spends around $3,000 a month on cartridge replacement – a 40 percent cost reduction from the $5,000 it used to spend on new ones.”Those problems have gone away,” Sarac said of the issues that detered him from recycling cartridges five years ago.For the most part, the quality of aftermarket inks and toners is uncontested as companies have invested thousands of dollars into high-tech filling and testing equipment.Warnings coming from cartridge manufacturers about aftermarket quality has quieted. Last month, a study by Wilhelm Imaging Research concluded that the permanence of images with aftermarket ink is inferior to OEMs. But local companies stand by their work – most of them offering a 100 percent guarantee to any unsatisfied customer.”The perception that the product is not up to the standard of the OEM is a fallacy,” Morganti said