RAGE AGAINST THE GOOGLE MACHINE

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RAGE AGAINST THE GOOGLE MACHINE

 user 2006-07-24 at 10:30:00 am Views: 70
  • #16298

    Rage against the Google machine
    With
    Google just pounding and pounding the Internet marketplace in terms of
    brand popularity (but not really product popularity) and revenues, a
    likely partnership is starting to solidify between Google’s two top
    competitors — Yahoo! and Microsoft. This past week, both companies
    announced that they would make the Yahoo! Messenger and MSN/Windows
    Messenger instant-messaging programs interoperable. Instead of having
    multiple instant-messaging programs open, you could use either program
    to communicate with you MSN or Yahoo! buddies. Strangely, AOL Instant
    Messenger, one of the the world’s most popular IM services, was not
    included.What does a partnership like this signal? It says that little
    by little, Google’s competitors want to start nipping away at other
    pieces of the Google pie, as both Microsoft and Yahoo! probably will
    never be able to catch up to Google’s dominance in the Internet search
    area — which brings, for now, tons of profits to the Google folks.
    But, why attack instant messaging? Google’s Google Talk product is a
    stripped-down instant messaging client that has failed to gain hardly
    any traction against Yahoo!, AIM or MSN Messenger — so why attack
    it?Well, it’s not being attacked more than Google itself it. The brand
    is so strong with consumers that every needle prick into the Google
    universe is not a bad idea — one of them will eventually hurt. With
    Yahoo! just recently partnering with eBay to be the sole provider of
    paid search advertising on eBay’s world-leading auction site, the
    picture is that the entire online world is against Google, and all
    angles are being shored up every day. How will Google respond? If it
    continues to give customers what they want and how they want it
    (easy-to-use solutions delivered fast and efficiently), it has little
    to worry about. For now.