*NEWS*CANON AIMS TO OVERTAKE XEROX IN ..

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*NEWS*CANON AIMS TO OVERTAKE XEROX IN ..

 user 2006-09-06 at 10:16:00 am Views: 96
  • #16392

    Canon Aims to Overtake Xerox in Multifunction Copiers
    SEP
    06 — Canon Inc. said surging sales of new models will help it overtake
    Xerox Corp. as the world’s largest maker of color copiers that also
    print, scan and fax.Canon, already the world’s biggest maker of
    monochrome copiers, has 21 percent of the $8.6 billion multifunction
    color copier market by shipments, behind Stamford, Connecticut-based
    Xerox’s 25 percent. Canon released three models in July that are
    selling faster than the company can make them, Masaki Nakaoka, head of
    imaging products, said in an interview yesterday.“At our current
    production pace, we can win the world’s biggest share by the end of
    this year,” said Nakaoka. He declined to give a forecast for revenue
    from the copiers.Canon is counting on demand for multifunction color
    models to help maintain its operating margins, the highest among
    Japan’s top consumer electronics and office equipment makers. Sales of
    the machines are likely to increase 21 percent a year between now and
    2010, said Tomoko Mitani, an analyst at Gartner Japan Ltd.“With the
    release of the new models, Canon can be No. 1 for a limited time,”
    said Mitsuhiro Osawa, an analyst at Mizuho Investors Securities Co. in
    Tokyo. “After that, they and Xerox and Ricoh Co. will perform at the
    same level.” Ricoh is Japan’s third-largest color laser printer maker.

    Xerox Turf
    Fuji
    Xerox Co., a copier maker owned by Xerox and Fuji Photo Film Co., said
    it has advantages in marketing over Canon and other rivals.“We have a
    strong sales channel to big enterprises, so we will keep that
    position,” said Minoru Nakajima, a spokesman at Tokyo-based Fuji
    Xerox. He declined to comment on the outlook for multifunction color
    printer market share.Gartner Inc. estimates that within five years,
    color models will account for 90 percent of the global market as Canon
    and rival makers may lower the cost of using the machines. Users spend
    between four times and five times as much to operate a color copier,
    than a monochrome one, according to Gartner.Color models accounted for
    12 percent of copiers sold globally in 2005, up from 9.7 percent the
    previous year. Canon said it expects global sales of multifunction
    color copiers by all makers will increase 40 percent this year.Canon in
    July introduced its “image RUNNER” series, which can print between 36
    and 51 color pages a minute. The company is making 5,000 a month, which
    isn’t enough to meet demand, Nakaoka said. The company sells the
    machines for between 1.85 million yen ($15,800) and 2.35 million yen
    ($20,100).