*NEWS*EPSON CUTS ALL INK CTGS PRICES 50%

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*NEWS*EPSON CUTS ALL INK CTGS PRICES 50%

 user 2006-09-28 at 10:54:00 am Views: 81
  • #16624

    Epson cuts ink cartridge price by 50% in India
    SEPTEMBER , 2006
    Epson
    has slashed the price of its new set of individual color cartridges by
    nearly 50 percent. Epson expects that the move will definitely
    encourage customers to buy genuine Epson cartridges. According to the
    company officials, only 35 percent of its customers use genuine
    cartridges. “Most users resorted to using compatibles or refilling
    because they always felt the cost of ink cartridges to be very high,”
    said SM Ramprasad, National Business Manager – Consumer Products, Epson
    India. “By reducing the price from Rs 495 to Rs 250, we are sure the
    number of genuine cartridge users will go up to 85 percent,” he
    added.If the 85 percent target is achieved, it is a direct impact on
    compatible manufacturers and refillers.According to N Sambamoorthy, GM
    - Business Product Group, Epson India, the company has not compromised
    on the quality, while reducing the price by 50 percent. “It’s the
    innovation of Epson’s research and development that has helped lower
    the cost. Beside, this will help us generate volumes and make up for
    the reduced pricing,” said Sambamoorthy.Meanwhile, the company also
    launched a series of printer, which included three new inkjet
    all-in-ones (AIO) – CX2800, CX3900, CX5900 – and two new standalone
    inkjet printers – C58 and C79 – targeted at the Home, SOHO and
    corporate users.C58 and CX2800 will support the newly launched low-cost
    cartridges.The company also announced that all its models will from now
    on have individual ink tank for cyan, magenta, yellow and black colors,
    which was earlier available only in select models.With the introduction
    of new products and revision of cartridge pricing, the company is
    expecting increase its marketshare to 30 percent from the current 23
    percent in the inkjet printer category.