S.E. ASIA SMB’s USE OEM TONERS & INK CTGS

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S.E. ASIA SMB’s USE OEM TONERS & INK CTGS

 user 2006-10-04 at 11:18:00 am Views: 55
  • #16570

    Majority of SMBs use branded ink tanks
    10//2006
    SINGAPORE–More than two-thirds of small and midsize businesses (SMBs)
    across Southeast Asia used branded ink cartridges last year, says
    market analyst AMI-Partners.This finding was revealed last month
    against the backdrop of a cost-conscious SMB market, where cheaper
    compatible printer cartridges are thought to be preferred.AMI-Partners
    attributed the trend to the success of “buy original” campaigns
    spearheaded by many printer makers, as well as the lack of awareness
    among most SMBs in the region that compatible printer cartridges are
    available.According to Loh Teck Heng, Singapore country manager of
    Lexmark International, a “big proportion” of the company’s customers
    use Lexmark-branded cartridges. He attributed this trend to how Lexmark
    integrates its printer heads with print cartridges, making it difficult
    for third-party vendors to manufacture compatible ones.Loh told ZDNet
    Asia that Lexmark’s campaigns have also focused on print quality
    assurances provided by its own cartridges, and added that the company
    priced its cartridges competitively to combat the lure of compatible
    ones.A spokesperson from Fullmark, a Singapore-based compatible printer
    cartridge maker, declined to comment on its sales volume, but she told
    ZDNet Asia that customers choose compatible cartridges primarily
    because of cost savings.According to AMI-Partners, SMBs in the region
    are expected to invest more than US$490 million on printers this year.
    Emerging markets, notably Indonesia and Thailand, will account for more
    than half of that spending.Cindy Tan, Singapore-based analyst at
    AMI-Partners, said in a statement: “To thrive in an increasingly
    competitive climate, SMBs need to choose systems that can deliver
    results efficiently at a low total cost of ownership.”Falling printer
    prices have also driven color printer sales among SMBs, she noted.
    Medium-sized businesses, with 100 to 999 employees, are recording
    higher printer penetration than their small business
    counterparts–companies with fewer than 100 employees, she added.Tan
    also noted that more than 50 percent of midsize businesses in Singapore
    and Malaysia use multifunctional printers and document management
    systems with networking, copier and printer features.Of the total SMB
    printer spending, about 75 percent hail from small businesses. This is
    despite the fact that the average printer spending by small businesses
    is lower than that of medium-sized and large companies.”Many companies
    are also examining the feasibility of leasing options to manage capital
    costs, with a small percentage looking at managed print services,” Tan
    added