UK:HP TO SELL VALUE CTGS FOR ALL INKJETS

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UK:HP TO SELL VALUE CTGS FOR ALL INKJETS

 user 2007-02-01 at 10:01:00 am Views: 60
  • #17346

    HP to sell ‘value’ cartridges for all inkjet models
    HP is to extend its high-yield cartridges to the whole inkjet family under the new XL value range.
    The
    inkjet giant today told selected journalists at its ThInk in Business
    event in Singapore that it will be reshuffling its consumable lines in
    2007 to distinguish more clearly the gap between light and heavy
    users.’What we want to give is a choice, not only of printer but also
    of the type of supply you can get for it,’ said Eduardo Macias, HP’s
    business development project manager.While HP already offers a
    high-yield cartridge for many inkjet models, the rebranded ‘value’ line
    - signified by an XL suffix – will be extended across the whole inkjet
    family, in order to reduce confusion for consumers. The cartridges
    offer higher yields at a significantly lower cost per page than a
    standard cartridge, making them popular with users who print in large
    volumes.The ‘standard’ consumables will remain, with lower purchase
    cost and higher cost per page, suiting the less frequent user. As an
    example, the standard 88 cartridge for the Officejet Pro will print 850
    pages at a cost of €18.49 (€0.02 per page), compared to the 88XL’s
    2,450 pages for €32.49 (€0.01 per page).The cartridges will initially
    be available for the Officejet family of business printers, extending
    across the inkjet range through early 2007.The news follows the recent
    announcement of a new ISO standard for inkjet printer cartridges.