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 user 2007-02-28 at 11:38:00 am Views: 73
  • #17407

    Driven by Technology Innovations Printers Market Poised for Renewed Growth
    ALTO, Calif., Feb.07- Despite the constant need among organizations to
    shift to a paperless working environment, printing technology has
    survived and grown considerably in the last couple of years. Inkjet and
    laser technologies continue to see wide-scale acceptance. Market
    factors and the emergence of new application areas are driving these
    technologies. Prime motivators for the development of inkjet printing
    include next generation applications such as printed electronics and
    organ printing, and for laser printers, they are the product price and
    the need for laser color printing solutions.

    “Other key factors
    driving inkjet and laser printing technologies include growing demand
    for cost-efficient quality prints and the increasing need and use of
    color printing,” notes Technical Insights Research Analyst Subrahmania
    Janakiraman. “These apart, wireless printing, document management
    systems, and the increasing use of multi-functional devices (MFDs) are
    likely to play a crucial role in the growth and development of these
    Inkjet printing is beginning to find a whole array of
    applications with minor modifications in its basic construction.
    Innovations in the printhead, inks, and dispensing system are finding
    increasing researchers. Concerning application, inkjet printing is
    already finding use in the printed electronics domain, with organ
    printing in the future (around the 2010 timeframe). Advertising is
    another domain garnering research interest in big format printers.
    Printing directly from a PC onto the medium is becoming the norm and
    this computer-to-plate technology can compete with offset printing in
    terms of its final print quality.

    Wireless printing and document
    security are two other drivers gaining importance in secure printing.
    Ensuring document safety, while wirelessly printing the same is, to a
    certain extent, driving minor innovations in parallel, yet
    complementary technological domains.Significantly, pricing is becoming
    a key issue for laser printer penetration into the inkjet printer
    market. To cater to this requirement, companies can look forward to
    migrating manufacturing to lower cost countries, and hence reap the
    benefits. From a technology perspective, the use of light emitting
    diodes (LEDs) and organic light emitting diodes (OLEDs) could spell a
    reduction in overall prices of the same. On a global level, companies
    can look forward to creating region (or country)-specific solutions,
    rendering them price sensitive (with a slight compromise on final print
    quality).Concerning challenges, document security is probably the
    single most important issue confronting manufacturers. While printers
    with sufficient security features for safe printing of documents are
    essential, the software aspect of printing needs to address the issue
    of wireless security in a secure environment.

    “Companies need to
    have a more comprehensive look at document management and security, to
    cater to the very dynamic and uncertain working environment,” says
    Janakiramna. “Access codes and finger print matching is the way for
    overcoming security-related challenges.”
    To conclude, future
    applications could largely dictate the success of inkjet technology.
    For laser printing, providing a mass market appeal using smart pricing
    options would help it penetrate the stronghold of inkjet printing and
    the development of color printing (especially for the low end market)
    is another factor that would enable its long-term growth in comparison
    with inkjet printing. From a product cost perspective, migration to
    lower cost countries is essential for sustained profits within each
    technology segment.

    Advances in Printing Technology &
    Equipment is part of the Electronic Devices Subscription. It provides
    insights on inkjet, laser, digital and large format printing
    technologies. In this research, Frost & Sullivan’s expert analysts
    thoroughly examine the following applications: printed electronics,
    business printing, commercial printing, and application in the medical
    organ printing domains.