SHARP ENTERS HIGH-PROD PRINTING BIZ

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SHARP ENTERS HIGH-PROD PRINTING BIZ

 user 2007-03-07 at 12:06:00 pm Views: 72
  • #17603

    Sharp Enters High-Production Printing Biz
    On
    the heels of Ricoh’s announcement that it was acquiring IBM’s Printer
    Systems Division to gain entry into the high-production printing
    business, Sharp Document Solutions Company of America (DSCA) says it,
    too, is making the move into high-volume printing.At its dealer
    conference in Las Vegas on Monday, Sharp DSCA, a subsidiary of Sharp
    Electronics, took the wraps off its first production systems for the
    high-volume market: the MX-M850, MX-M950 and MXm11000. The new devices
    print and copy at high speeds in the neighborhood of 85 pages per
    minute (ppm) to 110 ppm.The new machines also support Sharp’s Open
    System Architecture development platform. Launched last May, OSA is a
    client/server-based architecture that allows network applications to
    communicate with the MFP and remotely control MFP functions and
    operation panel screens. This enables users to connect to business
    applications through the MFP without requiring a PC.For example, Sharp
    attendees at the Las Vegas conference registered on-site through
    interactive menus on multifunction devices, which then printed out
    customized materials.About 80 developers have enrolled to support OSA
    since its launch, Sharp says.Sharp sells mainly through its 400 copier
    dealers, but it also sells through smaller dealers and IT VARs via its
    channel reseller program, for which about it has about 100 partners.