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 user 2007-06-11 at 10:00:00 am Views: 174
  • #17950

    Dell to be ‘Greenest’ Technology Company
    2007 Dell launched a long-term, global effort to partner with its
    customers to become the greenest technology company on Earth for the
    long-term. The new Zero Carbon Initiative will continue to maximize the
    energy efficiency of Dell products and over time offset their carbon
    impact. The initiative includes the efforts of Dell, its employees and
    its suppliers and will reflect the direct feedback of its customers.The
    company also committed to reduce the carbon intensity of its global
    operations by 15 percent by 2012 and extended its ” Plant a Tree for
    Me” program to Europe, allowing computer users to offset the emissions
    associated with the electricity their computers use.” We often
    characterize a certain age group as typifying a generation, like the
    ‘Me Generation,’ ‘Gen X’ or ‘Gen Y,’ but it’s clear today that we’re
    living in the ‘Re-Generation,’ which includes people of all ages
    throughout the world who want to make a difference in improving the
    Earth we all share,” said Dell Chairman and CEO Michael Dell in
    comments marking World Environment Day. ” Our goal is simple and clear.
    We’ll take the lead in setting an environmental standard for our
    industry that will reflect our partnership with, and direct feedback
    from, our customers, suppliers and stakeholders, and we intend to
    maintain that leadership.”In his remarks Mr. Dell also announced that
    Dell is asking customers for their ideas in building the ” greenest PC
    on the planet.” Dell’s call for ideas and more information is on its
    IdeaStorm site (www.ideastorm.com) today.The zero-carbon initiative
    will include IT lifecycle assessments, management of Dell’s direct and
    indirect climate impacts, reduction of the company’s carbon intensity
    and partnership with customers.“Our effort to drive IT simplification
    from desktop to data center will identify efficiencies that help reduce
    the carbon impact of our products,” Mr. Dell added. “Dell will do its
    part to protect the Earth’s climate, from providing energy-efficient IT
    products, to using environmentally responsible practices we hope others
    will embrace.”The efforts are a part of Dell’s drive to reduce
    complexity for customers and partner with them to protect the
    environment. Dell will undertake a lifecycle assessment of the carbon
    impact of an IT product through its supply chain and with input from
    environmental stakeholders.

    Customer Use
    “Plant a Tree for Me” program is now available in Europe. For £1 per
    notebook or £3 per desktop (€1.50 and €4.50 respectively), customers
    can offset the emissions associated with the electricity that their
    computers use. One hundred percent of those funds will be donated to
    plant trees in professionally managed reforestation projects. The trees
    absorb the carbon dioxide (CO2) released into the atmosphere when
    electricity is generated to power a computer over its average
    three-year life.Dell will continue to work with The Conservation Fund
    and Carbonfund.org to manage the European program. Carbonfund.org is
    supporting a tree planting project in Hungary developed by KlimaFa
    Kft., a subsidiary of Planktos Corp. Planktos is an ecosystem
    restoration company working to improve the health of natural habitats
    on land and in the open ocean. Donations from European customers will
    be directed to European planting operations. Dell launched the U.S.
    version of the Plant a Tree program in January. The European program is
    available at http://www.carbonfund.org/dell.Mr. Dell also committed today to
    personally match donations to the program received during the next
    three months.

    Design for Environment
    has requested that its primary suppliers begin reporting greenhouse gas
    (GHG) emissions data. Suppliers risk having their overall scores
    reduced during Dell quarterly business reviews for not identifying and
    publicly reporting GHG emissions. A supplier’s volume of Dell business
    can be affected by the scores earned on reviews. Dell will work with
    suppliers on emissions reduction strategies once data is collected.

    Dell takes a precautionary approach in designing products with the environment in mind.
    strategy is to deliver products that provide the maximum performance at
    the least amount of power required. Dell has introduced products with
    Energy Smart configurations across server, desktop and notebook product
    lines and introduced products meeting the latest Energy Star 4.0
    requirements. Dell is also advising customers on data center design to
    help reduce power requirements.

    Dell Operations
    recently completed a power-management pilot on more than 50,000
    computers on the company’s internal network. The pilot resulted in the
    savings of about 13 million kilowatt hours of electricity, equivalent
    to avoidance of 8,500 tons of CO2 and savings of $1.8 million annually.
    Dell plans to identify ways to help its corporate customers achieve
    similar energy savings.Dell also proposed today that the effectiveness
    of corporate climate policies be contrasted by a carbon-intensity
    measurement comparing the CO2 equivalent of total reported GHG
    emissions to annual revenue. By this carbon-intensity measurement,
    Dell’s GHG impact is among the lowest of those companies listed on the
    Fortune 50.* The company also pledged to maintain leadership by
    reducing its own carbon intensity 15 percent by 2012.Dell will meet its
    15 percent improvement goal by driving additional efficiencies in its
    existing operations and ensuring new facilities are highly
    energy-efficient. Dell will also continue work to identify means to
    make an absolute reduction in emissions.

    continues to offer consumers worldwide free recycling of used Dell
    equipment at any time, and free recycling of other branded equipment
    with purchase of new Dell equipment. The company regularly conducts
    third-party audits of recycling vendors to ensure responsible recycling
    of material collected. Details are available at http://www.dell.com/recycling.