*NEWS*LEXMAR:$370M IN R &D IN 2006

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*NEWS*LEXMAR:$370M IN R &D IN 2006

 user 2007-06-29 at 11:14:00 am Views: 66
  • #18215

    $ 370 million lexmark total investment in research and development last year
    the last 50 years were all about enabling connectivity and
    communication, the next five will be about ensuring people can achieve
    these goals wherever they may be.  This is the conclusion of a new
    survey commissioned by Lexmark, and conducted by global pollster Ipsos,
    comprising 9000 respondents across Europe.

    Europe gets flexible
    international survey, commissioned by Lexmark, shows European trends
    moving towards a strong wireless uptake and greater mobility both
    inside and outside the home. Where the Internet was hailed as the
    greatest productivity enhancer over the last 50 years, the near future
    is expected to be dominated by technical innovations which deliver
    greater degrees of flexibility – in particular wireless networks,
    smartcards and portable devices.Lexmark’s Productivity Trend Tracker,
    modelled from these results, shows a number of important shifts in
    consumer behaviour:

    From connectivity to mobility
    While the
    Internet is seen as a major boost to productivity, results show it is
    viewed increasingly as a utility within the home. 90% of those
    questioned have a broadband connection, and recognise the positive
    changes it has brought. They are now looking to build on this to
    deliver greater benefits and achieve more through greater flexibility.

    The revolution is already underway
    appears, however, that these predictions are based on trends which are
    already happening. All countries surveyed showed extremely positive
    trends towards greater mobility:
    • 41% of European respondents already have a wireless network at home
    • 80% of these are already experiencing productivity benefits
    • Nearly half (48%) of those who don’t yet have a wireless network plan to invest in one in the near future
    It appears, therefore, that the connected home is a reality across all markets and will continue to grow between now and 2012.

    Consumers set to spend on wireless devices
    sales of wireless equipment are set to boom across Europe to enable
    consumers to take advantage of the productivity benefits. The key areas
    for spending will be:
    • Home entertainment equipment (18% plan to invest in the next 12 months)
    • Laptops (17%)
    • Printers (13%)
    commissioned the survey to celebrate their recent launch of inkjet
    single function printers and all-in-ones featuring wireless printing
    “We are seeing a major shift in consumer behaviour and
    spending,” said Eamon Ryan, Vice President and General Manager at
    Lexmark EMEA.”Lexmark invested $ 370 million in research &
    development in 2006”. He added. “Previously communication was the goal,
    with households signing up to broadband Internet services to talk, shop
    and browse online. Now they have seen the possibilities and potential,
    they want to achieve more so are looking to flexible, portable
    equipment to make this happen.”“Consumers are embracing the ‘access
    anywhere’ age, and see the home as a focal point of this. Many are used
    to mobile technology in day-to-day life – including wi-fi in and out of
    the office and portable devices such as smartphones, MP3 players,
    digital cameras and Blackberries – and want to extend these benefits
    into the home. As technology vendors recognise this and ensure their
    equipment is compatible with the need for greater flexibility, the
    trend is sure to turn into a boom,” Ryan concluded.