*NEWS*DELL PRINTERS HIT EUROPE,FREE TONER

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*NEWS*DELL PRINTERS HIT EUROPE,FREE TONER

 user 2003-11-04 at 9:58:00 am Views: 130
  • #8321

    Headline: Dell printers hit Europe
    Date: Nov 03

    Dell has launched its printers in Europe and is backing it up with a free toner recycling programme.

    Aimed at the consumer and small and medium business markets, the firm has rolled out seven new inkjet, laser and multi-function printers. Each Dell toner cartridge comes with a pre-paid postage label in which the customer can return used cartridges for recycling. All printers come with the Dell ink and toner management systems which instruct the user when a replacement cartridge is required.

    In an attempt to eat away at rival Hewlett-Packard’s profit centre, Dell entered the printer market in the US in March promising to drive down prices.

    Bracknell (UK)