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 user 2007-07-24 at 11:25:00 am Views: 70
  • #18448

    Samsung to Take Action Against Counterfeit Cartridges
    2007 Samsung Electronics Co. Ltd. announced that it will take stronger
    action in response to manufacturers and providers of counterfeit
    printer cartridges, which are confusing customers seeking to buy
    original Samsung Printing Supplies Products. Samsung is taking action
    to protect consumers and help ensure that purchase decisions are the
    right choice for high-quality Samsung products.

    The company is
    redoubling its efforts to enforce intellectual property rights,
    investigating any manufacturers and traders who counterfeit Samsung
    Printing Supplies with inferior quality and no guarantees. Samsung is
    not only identifying and closing down illegal traders, but is also
    taking punitive action against counterfeit suppliers, working closely
    with professional investigators and police authorities.To help limit
    counterfeiting, Samsung offers regular training and awareness workshops
    for enforcement authorities, delivering up-to-date information on how
    to differentiate between original and counterfeit supplies and
    products. These workshops are available at all times. As part of this
    effort, Samsung attended a technical seminar in the UAE organized by
    ICCE (The Imaging Consumables of Coalition of Europe Middle East and
    Africa), the anti-counterfeit association focusing on the EMEA
    markets.Samsung’s education campaign also includes a supplies original
    label attached to each product package, with leaflets and
    point-of-purchase displays in retail stores explaining how the labeling
    works. In China and the MEA regions, where counterfeiting is most
    prevalent, Samsung is also establishing a toll-free number for consumer

    The imitations have confused our customers and caused
    chaos in the market.“We need to respond more quickly and strictly to
    increasing counterfeit products,” said Mr. Hyun Dae Shin, Vice
    President of the Printing Supplies Team of Samsung Electronics. The
    imitations have confused our customers and caused chaos in the market.
    We believe our constant efforts to enhance education and regulation
    will help to solve this problem and provide better service to our
    customers.Furthermore, Samsung strictly counters infringements of its
    intellectual property rights and proactively addresses any IP
    infringement case that is brought to its attention. This is not only to
    protect the technology that Samsung invented, but to maintain the
    company’s global reputation as a reliable supplier. To that end,
    Samsung has organized a special task force and worked closely with
    legal and industry experts to take the most efficient actions.