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 user 2007-09-04 at 11:38:00 am Views: 54
  • #18695

    Cartridge World Strengthens Brand Profile in Europe with Major Sports Sponsorship
    2007 Leading computer cartridge refill franchise, Cartridge World, will
    strengthen its brand presence throughout Europe in September with
    sponsorship of European basketball’s biggest event – EuroBasket
    2007.EuroBasket, organised by governing body FIBA Europe, the European
    Basketball Federation, will be held in Spain this year and broadcast on
    free-to-air TV in almost every European country. Most channels will
    show 54 games over the two weeks period starting from 3
    September.Cartridge World, which already has a growing franchisee
    presence in host country Spain and a number of other competing nations,
    is keen to reach consumers and potential franchisees through this high
    impact TV sponsorship.Duncan Berry, Cartridge World’s Director of
    European franchising, explains: “Basketball has significantly increased
    its following throughout Europe in recent years and we are keen to
    tap-into this higher profile and create greater recognition for the
    Cartridge World brand in key markets.”Berry continues, “As a global
    company, with a presence in 17 European countries to date, we are
    perfectly placed to maximise the benefits of the pan-European TV
    coverage EuroBasket offers. It allows us to achieve brand exposure in
    almost every country in Europe simultaneously, through sponsorship of
    events centred in Spain, where our branding will have high profile in
    the arena and in the backdrops to competitor interviews.”Announcing the
    sponsorship deal, FIBA’ Secretary General, Patrick Baumann, commented,
    “We are very pleased to welcome Cartridge World as an Event Sponsors,
    it is a particular pleasure to partner with a company that embodies the
    spirit of EuroBasket – dynamic, global, young and exciting and also one
    that has such strong ethical credentials.”

    Eurobasket 2007 Competitors
    16 nations will compete in the televised Eurobasket games:
    1. Italy
    2. Spain
    3. France
    4. Russia
    5. Germany
    6. Poland
    7. Greece
    8. Portugal
    9. Turkey
    10. Slovenia
    11. Lithuania
    12. Latvia
    13. Serbia
    14. Croatia
    15. Czech Republic
    16. One additional country decided by a qualifying event

    About Cartridge World in Europe
    World is the fastest growing retailer of refilled printer cartridges in
    the world. It stocks over 200 high performance inks that can offer
    printer users the same performance as achieved through using ‘original’
    branded cartridges, but at prices up to 60% lower. And by reusing
    existing cartridges, as opposed to disposing of them and replacing,
    consumers can make a positive contribution to the environment.Cartridge
    World operates a franchise business model. It was first established in
    Australia in 1988. Since then, it has expanded into 47 countries and
    now has over 1500 franchise outlets worldwide. The Cartridge World
    franchisee network is currently one of the fastest growing franchisee
    networks in the world.Cartridge World has been present in Europe since
    2001 and has nearly 600 stores in seventeen European countries. Master
    Franchisees have been established in ten European countries and the
    company expects to appoint four more within three years. These Master
    Franchisees are supported by a European Franchise support team based in
    Harrogate, England.The company recently won the ‘Best International
    Franchise Expansion Programme’ award at the Franchise Marketing Awards
    2007, held in March on behalf of the British Franchise Association by
    the Venture Marketing Group.