*NEWS*CHINA LOOKING TO CLEAN UP ITS IMAGE

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*NEWS*CHINA LOOKING TO CLEAN UP ITS IMAGE

 user 2007-10-03 at 11:47:00 am Views: 76
  • #18831

    China looking to clean up its image
    October 2007 — Beijing (CHN): It is understood that Chinese officials are in talks with the British Retail Consortium to explore how to improve the image of Chinese made products.The Commercial Office of the Chinese Embassy is considering adopting the British Retail Consortium’s Global Standards to improve the reputation of Chinese exports.

    The BRC has made its new Global Standard for Consumer Products available in Chinese for the first time. The consortium believes this could improve manufacturing standards in the country. Adopting the standards enables suppliers to show retailers that they have reached, and maintain, high levels of product safety. The majority of big UK retailers require suppliers to demonstrate compliance with the BRC Standard before buying from them.Chinese officials, working with UK government partners and the British Standards Institute, will be holding a series of supplier briefings in Beijing, Shanghai, Shenzhen and Guangzhou four major Chinese cities during late November.The depth of feeling on the issue was highlighted recently through a discussion in the October issue of OPI magazine, which asked readers for their opinion about the affects of Asian imports on the office products industry — inviting a large and passionate response from all corners.