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 user 2007-10-03 at 12:06:00 pm Views: 54
  • #18840

    Lexmark’s new ink program rewards customers with free cartridges
    Ky., Oct O7 — Lexmark International, Inc. today announced a new online
    rewards program which gives consumers the ability to get free inkjet
    cartridges both for buying and then again for returning the
    cartridges(1)The program is simple: customers buy five ink cartridges
    from Lexmarkstore.com within a 12-month period, and they get one ink
    cartridge free. In addition, after they return five empty Lexmark ink
    cartridges to Lexmark within a 12-month period, they can get a second
    ink cartridge free. Therefore, customers are eligible for two free
    cartridges for every five bought online and returned to Lexmark. This
    program applies to almost all Lexmark branded inkjet
    cartridges(2).”Customers told us they wanted a program that was simple
    and allowed them to get free cartridges. That’s exactly what the
    Lexmark Rewards program delivers,” said Paul A. Rooke, Lexmark
    executive vice president and president of its Consumer Printer
    Division.Before creating this new program, Lexmark talked to inkjet
    users and found that the majority surveyed said they would choose free
    cartridges as a reward over other incentives such as discounts or
    points that could be redeemed for merchandise.In addition to benefiting
    customers, the Lexmark Rewards program also makes a positive
    contribution to the environment. Used Lexmark cartridges returned to
    Lexmark are recycled through the Lexmark Cartridge Collection Program,
    resulting in less solid waste in landfills and fewer resources consumed
    – a win-win situation for consumers and the environment
    alike.Enrollment in the program is fast and easy. Customers can sign up
    online at http://www.lexmarkrewards.com or automatically during product
    registration of all new 2007 inkjet products.Learn more about Lexmark’s
    reward program at http://www.lexmarkrewards.com.

    About Lexmark
    International, Inc. provides businesses and consumers in more than 150
    countries with a broad range of printing and imaging products,
    solutions and services that help them to be more productive. In 2006,
    Lexmark reported $5.1 billion in revenue. Learn how Lexmark can help
    you get more done at http://www.lexmark.com.Lexmark and Lexmark with diamond
    design are trademarks of Lexmark International, Inc., registered in the
    U.S. and/or other countries. Lexmark Rewards is a trademark of Lexmark
    International, Inc.

    (1) Cartridges must be purchased at
    Lexmarkstore.com, hosted and operated by Digital River, Inc. Customers
    will receive a promotional code that can only be redeemed at
    Lexmarkstore.com. Restrictions apply. For details see terms and
    conditions at http://www.lexmarkrewards.com.

    (2) Excludes Lexmark No. 2 and No. 3 cartridges.