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 user 2007-10-22 at 11:30:00 am Views: 89
  • #19015

    No-one gives a toss about green things, say Lexmark users
    Round table diners won’t chew the fad
    OCT 2007 :LIKE ALL IT INDUSTRY vendors, Lexmark loves to bang the
    marketing drum about all things green and productivity. Like all
    printer makers, it is obsessed with feeds and speeds of its inkjets and
    lasers.So the firm invited an audience of high profile end users to one
    of Soho’s swankiest restaurants, for a lunch and a summit. And kindly
    invited The INQUIRER in to meet some real humans for a change.

    the end users were in no mood to accept any greens.They stubbornly
    refused to chew the fad.For appetisers there was a polite discussion
    about the effectiveness of colour documents. The man from Lexmark’s
    points went over very well.But as the hors d’oevres arrived, the
    atmosphere suddenly changed. Perhaps it was the prospect of eating
    snails from their shells.A productivity expert suddenly knocked over
    the sweet trolley (metaphorically speaking). “IT vendors are always
    banging on about green issues. We don’t give a monkey’s about green
    issues,” he ejaculated.This prompted host Guy Clapperton to ask “Has
    Jeremy Clarkson just walked in.”But it was too late, the revolt had
    started. “Saving the planet is a very low priority,” agreed a music

    “Being green is turning your PC off when you go
    home,” asserted an accountant called Nigel.As the main course arrived,
    one man nearly spat out his pancietta when the Carbon Trust was
    mentioned. “It’s a great idea, but the execution is terrible,” he said,
    reasonably enough. He could have stopped there, but he had to overegg
    the pudding. “It’s a bureaucrat’s paradise. There’s some real numpties
    involved.”Lexmark’s Gareth Kirkshaw gazed meditatively at the dessert
    menu, as the conversation moved on to the government’s plans to clobber
    small businesses with capital gains taxes, while allowing the rich to
    save up to buy a peerage. We were definitely onto duties outside of his
    job description.Suddenly, as the wine glasses were being topped up, a
    Buy to Let entrepreneur had a corker of an idea. “Here, why don’t you
    change your business model? Make a really expensive printer, but with
    cheap consumables?” That wouldn’t put Lexmark out on a limb, would
    it?On that bombshell Lexmark waved away the wine waiter and called for
    the bill.Are all end user forums like this?