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 user 2007-11-06 at 11:08:00 am Views: 71
  • #18856

    China’s Color LaserJet Printer Market in Q3/2007
    Nov. 07– CCID Consulting, China’s leading research, consulting and IT
    outsourcing service provider, and the first Chinese consulting firm
    listed in Hong Kong , recently released its article on the changes
    taking place in the color LaserJet printer market and the increase in
    sales by 45.4% in Q3 year-on-year.Market research done by CCID
    Consulting on Chinese printers in Q3 of 2007 showed that 1.9963 Million
    printers were sold in the 3rd quarter of 2007, an increase of 6.6%
    compared to the same period of last year. The sales revenue achieved
    was 2.59 billion RMB, an increase of 11.3% compared to the same period
    of last year.

    China printer market sales status and increasing
    percentage in the 3rd quarter of 2007 Product category 2007Q3 2007Q3
    Quantity Revenue Quantity Sales increase increase (in 10 revenue
    compared to compared to thousands (in 100 the same the same pieces)
    million RMB) period period InkJet printer 134.09 9.11 0.4% 6.1%
    LaserJet printer 43.30 11.03 17.
    0% 2.7% Dot matrix printer 20.98 5.65 36.
    5% 47.5% Misc. 1.06 0.11 3.9%
    10.0% Total 199.43 25.90 6.6% 11.3%

    printer sales increased slowly as price cuts inspired enthusiasm for
    purchasing LaserJet printers The third quarter is usually the busy
    season for selling consumer products, but the third quarter of this
    year has been a moderate season for InkJet printer sale. The summer
    promotions sale did not encourage more InkJet printer purchases and the
    usual major purchasers, students, were more attracted to cost effective
    integrated printers that have been enjoying increasing market
    popularity. Ergo InkJet printer sales only had a slight increase of
    0.4%. However, InkJet printers are still important products for the
    manufacturers. One factor is the high profit margin from the future
    accessory supply sales. Another factor is that the InkJet printer is
    still the current mainstream product; especially the digital photo
    printing market which has been driving more sales of InkJet printers to
    home users. Therefore, digital photo printing will lead the sale of
    InkJet printers. As for the LaserJet printer market, the price
    reduction is the main promotion for LaserJet printers in the 3rd
    quarter. According to the statistics by CCID Consulting, the average
    unit price in the China LaserJet printer market is RMB 2550, reduced by
    12.2% compared to the same period. Currently, there are several
    products with a unit price of below RMB 900 but newly released products
    enter the market with a lower price. The price reduction contributed to
    a fast increase of LaserJet printer sales. CCID Consulting statistics
    show an increase of 17.0% with 433K LaserJet printers sold in the 3rd
    quarter. The popularity of LaserJet printer exceeds the InkJet printer
    gradually. After a several years’ slump adjustment, the dot matrix
    printer has rebounded to a certain extent, the market needs for product
    upgrades and replacements from finance, telecom, tax revenue and
    transportation industries is a contributing factor to the sale of more
    dot matrix printers. Moreover, CCID Consulting includes the statistics
    of passbook printers in this quarter. The sale of the dot matrix
    printer has significantly increased compared to the same period.

    The color LaserJet printer is the market leader but the market is changing rapidly
    the entire printer market is gradually moving up from the bottom in
    sales, the color LaserJet printer has easily led the printer market.
    All positive factors like huge price reductions, color printing
    business development and consistent manufacturing promotions have
    caused the color LaserJet market to develop rapidly. “China printer
    market analysis report in the Q3 of 2007″ illustrates that the total
    quantity of 60.2K color LaserJet printers were sold with an increase of
    45.4% compared to the same period, which is the fastest increasing
    market of classified products in the current printer marketplace with a
    proportion of 13.9% in the entire color printer market.

    focus attracts greater competition from more manufacturers. Currently
    most LaserJet printer manufacturers participate in the manufacturing of
    LaserJet printers, which makes the competition even hotter. Brand
    allocation is changing as the war of price, technology and channel
    building develops. Because the core technology of LaserJet printers is
    mastered by fewer and fewer manufacturers such as Samsung, Canon,
    Konica-Minolta, those manufacturers have active rights and a
    corresponding top-notch market share, especially Samsung coming back to
    the 3rd position by counting on the strategy of lower pricing to
    attract more sales; but the OEM manufacturers shows the declining
    status pressured by price competition. The market share of
    manufacturers such as Lenovo and Epson shrinks gradually; Epson
    especially withdrew from the LaserJet printer market due to pressure
    from competition and difficulty turning a profit, whose market share is
    reduced to less than 2% in the 3rd quarter this year from 21% of same
    period in 2006.

    Fast price reduction encouraged more purchases
    of the color LaserJet printer. Although the average unit price of RMB
    6000 makes many potential buyers hesitate, the cost limitation will be
    improved as the large-scale output increases.CCID Consulting Co., Ltd
    (hereinafter known as “CCID Consulting” or “CCID”), the first Chinese
    consulting firm listed in the Growth Enterprise Market of the Stock
    Exchange (GEM) of Hong Kong (stock code: HK08235), is directly
    affiliated to the China Center for Information Industry Development
    (hereinafter known as CCID Group). Headquartered in Beijing, CCID
    Consulting has set up branch offices in Shanghai, Guangzhou, Shenzhen,
    and Harbin, with over 300 professional consultants and industry
    experts. The company’s business covers over 200 large and medium-sized
    cities in China. Apart from home market development, CCID Consulting
    establishes international cooperation links across the United States,
    the Asia-Pacific region and Europe with agents in the U.S., Japan,
    South Korea, Australia, Singapore, Italy and Russia, with the aim of
    going global.

    Based on four major competitive areas: powerful
    data channels, industrial resources, intense knowledge and a deep
    understanding of information technology, CCID Consulting provides
    customers with consulting, research and IT outsourcing services
    covering strategic planning, IT applications, marketing strategies,
    human resources and information technology outsourcing. Customers range
    from industrial IT users, telecommunications companies, energy
    companies, finance companies, and automobile companies, to government
    departments at all levels and diversified industrial parks. CCID
    Consulting commits itself to be the number 1 consultant in strategic
    consulting, the number 1 brand for strategic consultancy, the number 1
    advisor for enterprise management and the number 1 consultant for
    government decision-making.