*NEWS*INDIA:BROTHER’s NEW CORP CAMPAIGN

  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • 2toner1-2
  • ncc-banner-902-x-177-june-2017
  • Print
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • ces_web_banner_toner_news_902x1776
  • banner-01-26-17b
  • 4toner4
  • cartridgewebsite-com-big-banner-02-09-07-2016
Share

*NEWS*INDIA:BROTHER’s NEW CORP CAMPAIGN

 user 2007-12-20 at 3:15:00 pm Views: 57
  • #19007

    Brother Int’l unleashes all new India Corporate Campaign
    Brother
    International (India) Pvt. Ltd, a leading imaging solutions provider of
    laser and Inkjet and devices, has unleashed its new Corporate Campaign
    for the Indian market.   The objective of this campaign is to increase
    the brand awareness of “Brother”, create an international image and
    highlight the “Printing & Solutions” category with it target
    audiences. “Through this campaign we are aiming to showcase Brother’s
    commitment to the Indian market and strengthen its image. The idea is
    to generate an even greater amount of faith in our brand as one that
    stands for innovation and service, amongst our customers” said Mr.
    Toshiyuki Takamure, Managing Director of Brother International (India)
    Pvt. Ltd. “We are looking forward to the response from our customers as
    well as our channel partners” he further added
    The new Brother
    Corporate campaign includes a mix of media namely TV, Magazines and
    Outdoor. “We are not focusing on a particular product or a model or a
    product feature/attribute in this campaign. Our focus is on the overall
    Corporate Brother brand and to create a unique marketing position” said
    Anand Kumar, General Manager, Brother International (India) Pvt. Ltd.
    “I am confident that this campaign will go a long way in enhancing the
    Brother Brand recognition and will help in expanding our market share
    in the country” he further added.With regard to the campaigns foray
    into the electronic channels space, Brother will kick off its first set
    of T.V. advertisements on NDTV 24*7 this month.  Simultaneously Brother
    is sending campaign collaterals / POP material like posters, Danglers,
    Streamers, Car stickers, product stickers etc to its various
    distributors around the country.   In addition, the company will be
    placing its billboards at select locations in several cities.