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 user 2008-01-07 at 12:56:00 pm Views: 62
  • #19303

    Canon U.S.A. Launches ”Generation Green” Initiative
    Benefit from Canon’s Newest Generation of   Environmentally-conscious,
    Energy-Efficient PIXMA, SELPHY and imageCLASS Printers

    SUCCESS, N.Y-Canon U.S.A., Inc., a leader in imaging and office
    solutions,today announced an initiative that will combine the Company’s
    latestenvironmentally-conscious PIXMA, SELPHY and imageCLASS
    printerproducts and solutions under one corporate brand name:
    GenerationGreen. In addition, Canon offers a variety of solutions in
    its PIXMA,SELPHY and imageCLASS printer products that are integrated
    into thisinitiative such as paper saving technology, minimized product
    packaging, energy saving measures and the industry’s longest-running
    toner recycling program.

    As part of its Generation Green
    campaign, Canon has also announced the availability of NatureStone(TM)
    product packaging in select ink packs. NatureStone uses biodegradable
    limestone packaging, which reduces the need for paper and other raw
    materials, resulting in a 45 percent reduction in natural energy, 65
    percent reduction in petroleum-based plastics and 50 percent reduction
    in emissions that impact global warming.

    Canon’s commitment to
    the environment and helping to make it more sustainable is an inherent
    part of the Company’s philosophy and subsequent product offerings.
    Generation Green is designed to provide partner companies, enterprise
    customers and consumers a way to identify and learn about the various
    green products and solutions Canon offers and in turn, can allow them
    to realize cost savings by being more energy efficient.”Throughout our
    history, Canon has placed an enormous financial and human commitment to
    developing products that are environmentally friendly,” said Yuichi
    Ishizuka, senior vice president and general manager, Consumer Imaging
    Group, Canon U.S.A. “Generation Green unites these efforts, enabling
    partners and customers to easily identify products that are energy and
    environmentally efficient so that they may integrate them into their
    businesses and lives to help save money, increase efficiency and help
    reduce their impact on the environment.”From partnering with the EPA’s
    ENERGY STAR(R) and SmartWay (SM) programs, to stone packaging and
    two-sided printing, Generation Green is divided into three product
    classification categories: Eco-Conscious, Eco-Standards and
    Eco-Friendly. Among the benefits of each category:

    –  Two-sided printing (duplexing) technology can reduce paper usage up to 50 percent
    –  Compact product design and resized boxes improves shipping efficiency and can help to reduce CO(2) emissions
    –  NatureStone(TM) uses biodegradable stone packaging, reducing the need for paper or other raw materials
    AIRSHELL packaging material for toner cartridges uses aircushioning to
    help reduce product sizes, improve shipping efficiency and reduce CO(2)
    emissions generated during transport by 23 percent to 49 percent.

    –  All newest generation Canon PIXMA printers are ENERGY STAR(R)qualified
    All newest generation Canon PIXMA, SELPHY and imageCLASS printers
    continue to be RoHS compliant, eliminating the use of specific
    hazardous materials
    –  In 2007, Canon received ISO 14001
    certification which verifies that Canon operations from manufacturing
    to sales subsidiarie are continuously minimizing their negative impact
    on theenvironment

    First in the printing industry to create a toner cartridge recycling
    program Recycled Canon toner cartridges are 100 percent recovered with
    zero landfill waste  
    –  Power supply casings for current PIXMA printers are made from recycled plastics
    –  All newest generation Canon PIXMA and imageCLASS printers’  user manuals are printed on 70 percent recycled paper

    more information on Generation Green please visit In addition to Generation Green, Canon also
    conducts and supports a variety of philanthropic initiatives that
    benefit the environment, including the Canon Envirothon, one of North
    America’s largest high school environmental education competitions;
    Canon National Park Science Scholars Program; the PBS NATURE series;
    programs at Yellowstone National Park; and many additional local
    programs. For more information, visit