SAMSUNG WANTS $ 120M IN PRINTER/INK SALES

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SAMSUNG WANTS $ 120M IN PRINTER/INK SALES

 user 2008-01-21 at 12:05:00 pm Views: 57
  • #19159

    Printers touted to drive Samsung growth
    Samsung
    of South Korea is upbeat about its information technology (IT) business
    prospects in Thailand this year, predicting full-year revenue growth of
    20% to US$120 million.Sales revenue from printers alone is expected to
    surge by 50% to $14 million this year, driven mainly by a larger
    variety of products and distribution channels, as well as aggressive
    marketing promotion.Thana Thanapase, general manager for IT business of
    Thai Samsung Electronics Co, said the strong growth would be driven
    mainly by new investments by the public and private sectors, which had
    delayed plans from last year.Based on the forecast by the research firm
    IDC, he said, Thailand’s IT market is expected to be worth 157 billion
    baht in 2008, up 12% from 141 billion baht last year.Mr Thana said
    Samsung planned to spend 200 million baht this year to promote its
    three strategic IT products: laser printers, LCD monitors and hard
    disks and optical products.He said Samsung planned to focus more on the
    corporate market this year, targeting business-to-business and
    government agencies.”We aim to increase the proportion of the
    corporate and retail markets to 60:40 this year from 52:48 last year.”
    said Mr Thana.He also said that Samsung had set up a new digital device
    business unit to handle three products in particular: MP3 players,
    digital cameras and digital camcorders.Krittawit Krittayaruangroj,
    assistant marketing manager for printers, said Samsung expected to sell
    50,000 printers in Thailand this year, up from 38,000 units last year.
    Revenue is projected to increase to $14 million this year from $9.5
    million last year.’We aim to strengthen our share in the local printer
    market to 25% this year, up from 20% last year,” he said.Mr Krittawit
    said laser printers accounted for 20% of the Thai printer market in
    terms of sales volume, but they made up 70% in terms of value.

    Thailand’s
    laser-printer market was worth 1.5 billion baht last year, while the
    inkjet printer market was valued at 800 million baht.He said the
    inkjet-printer market contracted by 2% by volume last year to 800,000
    units, as the market trend was moving toward laser technology, which
    expected industry-wide growth of 12% this year.Mr Krittawit said
    Samsung planned to introduce up to 30 laser printer models in the Thai
    market this year at prices ranging from 2,500 baht to over 100,000
    baht. The products will feature more multi-functions and stylish
    designs under the ”premium affordable” concept.The company would
    spend 70 million baht promoting printer products this year.Mr Krittawit
    said the printer business was considered one of the eight flagship
    products for Samsung globally. Last year, its sales of printers in
    Thailand rose by 55% in terms of volume and 98% in terms of value from
    2006.