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 user 2008-01-22 at 12:42:00 pm Views: 78
  • #19131

    OEM or Generic Cartridge? Survey Results Show Customers’ Printer Satisfaction Levels Varies
    to over 7,000 surveys completed by printer users, PrintCountry has
    concluded that customer satisfaction varies across brand names for both
    OEM and generic cartridge use.The surveys worked as such: two sets of
    customers were asked to rate their satisfaction with their printer
    brand. One set of customers only purchased OEM or brand name
    cartridges, while the other set only purchased generic or
    remanufactured cartridges. The results were quite interesting.

    brands Okidata and Samsung faired pretty well in the ratings, receiving
    a 4.90 and a 3.92 out of a possible 5, respectively. Customers were
    pleased with the performance of the printer ink cartridges and their
    cost. However, when the customers in the group that used generic
    cartridges were asked the same question, the results were quite
    different. Okidata and Samsung received a 2.95 and a 2.62, respectively
    when generic or remanufactured cartridges were used. It can only be
    concluded that the overall function of these printers is so high in
    quality that the money saved when using a generic cartridge is not
    viewed as a benefit.Lexmark and Dell both did badly in the survey. OEM
    supplies are very expensive for these brands, so the customer
    satisfaction level was significantly higher for the cheaper, generic
    products. The cost savings in these cases made the overall customer
    satisfaction increase.Other brands like HP, Canon and Brother faired
    well in the survey. Customer satisfaction was above average for OEM
    products and rose slightly higher for the generic cartridges. This
    shows that the printers function acceptably and the cost savings of
    remanufactured or generic products merely adds to the
    satisfaction.After several years of surveying their customers,
    PrintCountry noticed this trend in terms of how quality varies across
    brand lines and how customer satisfaction depends on several factors
    including the quality of the Generic Cartridges compared to OEM
    products and cost savings of generic brand ink and toner cartridges.
    Essentially, customers weigh several factors like price (cost of
    printer ownership that changes significantly with the customer choice
    of printer supply use) when determining their level of satisfaction
    with both OEM and generic products.

    About PrintCountry.com
    is a San Diego based e-commerce company that provides high-quality
    printer ink cartridges, toner cartridges and other printer supplies to
    a wide consumer audience. Founded in 2000, the Happy Ink Store has a
    5-star rating and satisfies 100,000s of happy customers. By providing
    quality printer ink cartridges and supplies to businesses around the
    world, PrintCountry keeps companies printing while staying in
    budget.PrintCountry provides printer troubleshooting and cartridge tips
    at http://printerinkquestions.printcountry.com/ and also maintains a
    fun fact printer blog “If It Prints, I’ll Let you Know” on the latest
    printer news at http://printerinkcartridgesblog.printcountry.com. The
    see a longer version of this press release and more information about
    the survey mentioned above please visit OEM or Generic Printer Ink
    Cartridges Survey.