*NEWS*CHINA’s PRINTERS MARKET FLOURISHES
*NEWS*CHINA’s PRINTERS MARKET FLOURISHES
2008-02-05 at 10:42:00 am #19610
The Printer Market Continues to Flourish in China as Price Cuts Trigger Purchasing Frenzy
BEIJING, FEB 2008 — CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong recently released its article on the printer market continuing to flourish and price cuts triggering purchasing frenzy.
According to the statistical data of CCID Consulting, 5.7979 millions of printers were sold in China during the first 3 quarters of 2007, up by 4.5% over the same period of the previous year. However, the growth rate was much lower than that of the same period of the previous year. Market sales grew steadily during the first 3 quarters of 2007, indicating that more consumers chose to make purchases at a later period as falling prices were expected.As to specific products, the performance of ink jet printers was moderate with the sales volume keeping at almost the same level as that of 2006, but commercial ink jet printers still sold well. Laser printers continued their rapid growth momentum. According to CCID Consulting’s statistical data, 1.3095 million laser printers were sold in China during the first 3 quarters of 2007, up by 13.6% over the same period of the previous year. Market sales were boosted by falling prices and the increasing performance-to-price ratio of products.
Considering the present status and development characteristics of China’s printer market, CCID Consulting predicts China’s future printer market development as follows:Networking is the development trend of laser printers. Along with the development of on-line printing and the price cuts of network printers, the medium and small-sized office users will start purchasing network printers in order to lower the printing costs and improve office productivity.User demand diversification would boost a new round of printer market subdivisions. The rapid development of color laser printers and photo printers as well as commercial ink jet printers and the appearance of thermal-wax transfer printers boded the coming of a new round of subdivision of printers. This trend will be boosted by the continuing diversification of user demand.The growing print load of enterprises encourages product replacement and updating. The load of printers is growing, owing to the increasing printing demands of enterprises. This is quickening the rate of product elimination, driving the sales of new printers and boosting printer market development.The services at different levels could be provided along with market segmentation. In China’s printer market, the different demands of the industrial market and the home market would lead to different service demands. However, the service demands at different levels in certain region would also be differentiated gradually.Industrial users require manufacturers to provide specific and valuable services, while home users want to get standard and convenient services. Users in first-level cities and developed areas require standard, specific, professional, valuable and active services as the service network and service management of the manufacturers are relatively mature. Those at second or third-level cities and underdeveloped areas require convenient, timely and reliable services.
About CCID Consulting
CCID Consulting Co., Ltd. the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange of Hong Kong is directly affiliated to the China Center for Information Industry Development (hereinafter known as “CCID Group”). Headquartered in Beijing, CCID Consulting has set up branch offices in Shanghai, Guangzhou, Shenzhen, and Harbin, with over 300 professional consultants and industry experts. The company’s business covers over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, the Asia-Pacific region and Europe with agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.