*NEWS*CANON INDIA LAUNCHES OEM INK CTRS

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*NEWS*CANON INDIA LAUNCHES OEM INK CTRS

 user 2008-02-15 at 1:30:00 pm Views: 73
  • #21323

    Original Ink Centres Launched in India
    Mumbai,
    FeB, 2008 Canon India has announced the launch of Original Ink Centres
    (OICs) in India. The company has presently launched 18 OICs in the
    country including 15 in Delhi, 1 in Bangalore, 1 in Mumbai and 1 in
    Pune. The company aims to set up 55 such centres by June 2008.The
    original ink centre aims to increase consumer awareness about the
    advantages of using original inks for all inkjet printing products and
    making original inks easily available to the consumers.”Refilling, over
    a period of times, proves detrimental to the printers and AIOs. The
    Original Ink Centre is a significant step in Canon’s conscious attempt
    to help the customers in understanding the long-term benefits of using
    original inks,” said V. P. Sajeevan, assistant director (consumer
    systems products) from Canon India.The OIC unit comprises a point of
    sale area for cartridges alongwith information on current schemes, POS
    and also a consumable compatibility chart that helps customers to match
    their printer type with the right consumable. The originality of the
    consumables can be checked with lens provided on the unit to check the
    holograms.OICs can be identified through a signage outside the shop
    featuring the OIC logo. The logo has been designed on Kathakali, the
    traditional dance form of Kerala.