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 user 2008-03-12 at 1:27:01 pm Views: 61
  • #21747

    Kodak reports record Middle East sales in 2007
    the world’s foremost imaging innovator reported that Middle East sales
    have soared in 2007, up a staggering 60% in digital cameras, taking it
    to the revered ‘top-three’ spot of most preferred brands in the
    category across major Middle East markets in just two years.Other
    contributors to midquarter growth were the award-winning Kodak digital
    picture frames which were difficult to keep up with due to extremely
    high demand, across the UAE.’Just four years ago, Kodak made known its
    global mission to move from traditional film to digital imaging. The
    team here has worked relentlessly towards this aim, alongside our
    business partners, and our efforts to date have paid off high
    dividends. Our vision as a complete digital imaging solutions provider
    fueled by technology breakthroughs, ease of use and intense
    price-accessibility, remain our key focus,’ said Arif Khan, Area
    Manager Kodak (Near East) Inc.Apart from digital cameras, the
    integrated Kodak profile of ‘capture-print-share’ includes professional
    quality home photo printers, instant photo kiosks and more recently,
    the much talked about digital frames which continue to enjoy a
    leadership position.

    The winning formula
    Not one to rest on
    their laurels, Kodak Near East has further mapped out a strategy for
    continued efforts to deliver top performing – affordable products
    faster, while continuing to widen its geography and share in each
    market.’At Kodak our motto is simple, bring consumers the best
    technology at the most affordable price points, and keep it in the
    simplest format possible. We do not claim to have the most
    sophisticated cameras, we claim to have the most sophisticated
    technology that works the simplest,’ added Khan.’Kodak technology
    promises high time-of-play. While technology promises many things to
    consumers, treating consumers as individuals is what we continue to
    focus on. The burden of proof is that the product whether a digital
    camera or digital frame, makes sense to the lifestyle demands at the
    time when it is needed, and remains so. Our focus remains not only
    performance technology, but just as importantly, ease of use.’From WiFi
    enabled digital frames, to lab quality home photo printers and
    phone-cam photo printers, the added value of Kodak EasyShare software,
    and Plug and Play formats, remain core to the Kodak business model to
    ensure that consumers secure the greatest ‘time of play’ reducing set
    up, re-takes or clumsy manipulation or worse still, inadequate delivery
    on promise.

    What’s next in Middle East for Kodak:
    the diverse market segments in the region, Kodak said that it continues
    to review market segments individually to establish patterns and ensure
    products on shelf are what is needed and gets there sooner. In
    addition, Kodak continues to work diligently with local distributors
    for enhanced value offerings that merge into consumer demands at
    various seasons.’The ME region has unique characteristics and we have
    given exclusive attention to the photo capturing, sharing and printing
    needs of the Middle East consumers. Today we have over 900 Kodak
    Express photo labs and are the largest network of photo labs servicing
    the imaging needs of the Middle East consumers. The highly awaited
    Kodak Ink Jet printer will arrive soon to this region by promising
    better quality with half the cost of ink and revolutionizing the way of
    printing,’ added Khan.

    Kodak software: Ease of use
    EasyShare digital cameras and picture frames along with the inkjet
    printer have been receiving great reviews globally and have shown a
    remarkable presence in the digital imaging solutions sector in the
    Middle East. Both experts and consumers have continuously voted Kodak
    EasyShare software as the number one consumer friendly software for
    digital imaging. Whether for capturing, sharing or printing images,
    Kodak’s Easyshare software is the backbone of Kodak products and
    promises the complete solution to imaging in the easiest interface

    Kodak also enjoys pole position amongst the branded
    digital frames segment. Kodak was early in introducing the digital
    picture frame to this market and enjoys the consumer confidence by
    incorporating the latest imaging technology together with innovative
    features. Kodak has the widest range of digital frames today with sizes
    varying from 5.6′, 7′, 8′ and 10′. Some of the frames also come with
    the WiFi connectivity option.

    Kodak, who inspired the digital
    photography revolution, today produces its own line up of award-winning
    ‘best in category’ digital cameras putting cutting edge technology in
    the hands of general consumers, with more accessible pricing and wider
    array of compatible offerings, in particular its professional finish,
    at-home photo printer dock-stations, digital picture frames, digital
    batteries and photo kiosks.