*NEWS*DELL EXPANDS IN AUSTRALIA

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*NEWS*DELL EXPANDS IN AUSTRALIA

 user 2008-05-16 at 12:39:58 pm Views: 58
  • #19536
    http://rechargermag.com/mcv/read/breakingnews/
    Dell Expands in Australia
    May  2008Dell announced plans to sell a range of its award-winning products in Officeworks’ 104 stores across Australia.
    Dell
    will apply aspects of its “direct” business model in Officeworks’
    stores. Shoppers will be able to try Dell’s products before making
    their purchase. They will have the option of configuring and ordering a
    custom product online that meets their exact specifications, or buying
    a Dell laptop or desktop with standard configurations in the store.
    Products available in the stores include the award-winning XPS M1330
    laptop, the Inspiron line of laptops and desktops, and selected
    printers, ink and flat-panel displays. Officeworks consultants are
    trained to assist with selection of product and completing either
    purchasing process.“Today’s announcement gives customers the option to
    call, click or visit and have access to Dell’s award-winning products
    in Australia,” Said Evan Williams, general manager Consumer Sales and
    Marketing South Asia Dell Inc. “While we continue to see growth in our
    online business in Australia, we recognize some people want to touch
    and feel our products, first. Our partnership with Officeworks will
    enable them to do this before buying a computer that meets their
    specifications.”

    David Oakley, general manager Marketing and
    Merchandising for Officeworks said, “Dell’s selection of Officeworks as
    a major retail partner in Australia shows we are building on our strong
    position as a destination for IT solutions. The addition of Dell’s
    products reinforces our commitment to deliver customers the widest
    range of products at the lowest prices. Our stores will not only stock
    10 Dell computers not available elsewhere in Australia, but will also
    have the capability to order tailored solutions for customers within
    the store.”

    The partnership with Officeworks is Dell’s latest
    retail distribution agreement aimed at reaching more customers
    worldwide. Dell products will soon be available in more than 12,000
    stores and online around the world. Dell has announced relationships
    with Croma stores in India; Best Buy in the United States and Canada;
    Carrefour in Europe; Staples in the U.S. and Canada; Courts in
    Singapore; Bic Camera in Japan; Carphone Warehouse, Tesco and DSGi in
    the United Kingdom; Wal-Mart in the U.S., Canada, Brazil, Mexico and
    Argentina; and Gome, Suning, Hontu and several PC chain retailers in
    China.Dell Australia will continue to operate its 13 kiosks located in
    shopping malls in New South Wales, Queensland and Victoria.