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 user 2008-05-29 at 2:50:47 pm Views: 64
  • #20276
    Sharp Enters the Next Frontier at National Dealer Meeting with New Products, Services, and Technologies That Boost Dealer Opportunities
    ORLANDO, Fla., May  2008 —-Sharp Imaging and Information Company of America (SIICA) today opened its 2008 National Dealer meeting in Orlando with a number of new introductions aimed at presenting its dealers with new business opportunities and moving both Sharp and its dealers into the next frontier of opportunity. Sharp is debuting a groundbreaking line of A4 MFPs and printers with a unique, broad set of features, functionality and sleek appearance that will make them the hub of today’s workspace. Sharp will also introduce the next evolution of the Sharp OSA platform and surrounding programs, which will help dealers and developers realize new business opportunities.Sharp opened the meeting by taking a look back at the last 5 years of dealer meetings. The company highlighted the revolutionary products and technology innovations that had been introduced at previous dealer meetings – products that have gone on to win numerous awards and critical acclaim; and innovations that have changed the face of the market. The company then took a deeper look at one of those market changing technologies, the Sharp OSA platform, with a diverse panel of customers, including Stewart Information Services Corporation, The Biltmore Hotel, Plumbers Supply, Corp., and the Indianapolis Symphony Orchestra, who are running their businesses more efficiently thanks to customized solutions made possible by Sharp OSA technology.”The theme of this year’s National Dealer Meeting is ‘The Next Frontier’ because, as we’ve done for the past 5 years, Sharp will be taking its dealers – and the industry – to new levels. We’re creating new services based on the successful Sharp OSA platform, launching game-changing new products built from Sharp’s proven architecture, and even introducing a bold new look that will emanate through our product line,” said Ed McLaughlin, President, Sharp Imaging and Information Company of America. “We’re looking forward to bringing these advancements to our dealer community to help them create the next frontier of opportunity – bringing the MFP into the center of the workspace.”

    New Business Workgroup A4 MFP and Printer Line
    With the unveiling of a new line of A4 MFPs and printers – its largest line of multifunctional peripherals (MFPs) and printers ever – Sharp is providing A3 performance in a sleek A4 footprint, leveraging its heritage in enterprise solutions to offer features and functionality not available in any other line in this class.Sharp employs a global product development process in which management, business development, R&D, product development, marketing, manufacturing, training and customer service teams all work collaboratively during each stage of the product development process. This gives Sharp a 360-degree view of the MFP market, allowing the company to form a common platform strategy in which the core components of Sharp’s product line are designed, developed and manufactured together. Components, software and processes are engineered to be shared across engine platforms, making Sharp’s award-winning products “look and act” similarly across virtually all segments of the market. This makes Sharp workgroup MFPs and printers easier to operate, maintain, and sell.The new A4 lineup, which will include 18 color and monochrome MFP and printer models in a wide range of Segment 3 and 4 speeds, leverages this proven formula. For example, the new MFPs use the same next generation multi-tasking MFP controller technology as other Sharp product offerings. In addition, all MFP models in the series will support the new 3rd generation of the Sharp OSA development platform, turning them into a gateway for document-based business communications by integrating the devices with network-based applications.The new line boasts advanced remote access and device management capabilities. A new printer administration utility (PAU version 5.0) incorporates a Remote Front Panel feature that allows an IT administrator to remotely take control of the device’s front panel, giving them the ability to see exactly what the end user is seeing. The IT administrator can remotely change settings, show the user how to perform a function, or diagnose and often rectify problems without deploying a technician to the device. To gain enhanced levels of support, the IT administrator can also grant the service provider permission to perform this function directly from their dealership. This unique MFP capability dramatically reduces unit downtime and service expenses.All models feature Sharp’s award-winning network security suite that can be enhanced through data security kits encrypting document data using AES (Advanced Encryption Standard) encryption and secure data erase, which overwrites the hard drive up to seven times.Sharp has enhanced its new line with a bold new look that complements today’s office environment. Featuring a stylish, textural exterior with chrome accents, the new Sharp MFP line offers appealing aesthetics in a compact design. The new MFP models also feature brilliant Sharp displays: an 8.5 inch (diagonal) WVGA Color Touch panel with thumbnail previewing for easy navigation in IT-oriented workflow intensive environments; each speed is also available with a 4.3 inch (diagonal) Advanced Super View (ASV) color LCD display providing easy navigation for non-workflow, price-sensitive applications. This new look will be adopted for future Sharp MFP and printer lines.

    New Second Generation Color Workgroup A3 Series
    Sharp is also introducing new second-generation color workgroup series MFPs, designed to offer businesses affordable, high-quality color combined with new innovative features to streamline document workflow. These second-generation models raise the bar on performance with a faster microprocessor and enhanced paper handling to offer speeds of 26ppm (MX-2600N) and 31ppm (MX-3100N). The units will support the new Sharp OSA version 3.0 development platform, and feature the same advanced remote access and device management capabilities as Sharp’s new A4 series MFPs.To leverage these advanced capabilities, the MX-2600N and MX-3100N also come standard with a host of features designed to make the MFP user experience closer to that of a workstation experience. The new models include an 8.5″ diagonal color LCD that supports high-resolution graphics and FLASH video, which enhances the walk-up capabilities of the device. They are also one of the only MFPs in the industry to offer a standard built-in, retractable keyboard, which will allow users to easily perform advanced keyboard entry tasks right at the MFP.

    Sharp’s new color workgroup series also boast the following features:
    – New on-screen image preview feature
    – Gigabit Ethernet
    – Full IPV6 support
    – Full Microsoft(R: 72.77, -0.49, -0.66%) Vista(TM: 98.75, +0.96, +0.98%) support
    – XPS file format printing and network scanning option

    Enhancements to Sharp OSA Platform and Business Model
    Sharp is also announcing the expansion of its Sharp OSA(TM: 98.75, +0.96, +0.98%) development platform to introduce new opportunities for dealers to drive growth by bringing the point of customization closer to customers. This expansion includes new programs and products that will streamline development of Sharp OSA-enabled solutions and will enable dealers and developers to realize even more benefits of Sharp OSA technology.Sharp will establish the Sharp OSA Authorized Dealer Program (ADP: 42.69, +0.19, +0.44%), whereby dealers who meet certain standards of dedicated internal resources assigned to sustain the sales/support of the Sharp OSA business model, and commit to bringing a select number of Sharp OSA developer software applications in house gain access to best of breed software and enhanced support.Sharp OSA Authorized Dealer Program members will have exclusive access to a Software Library of Sharp OSA applets – or single-function applications targeted towards the legal, medical, finance, and education markets. These applets will be developed by Sharp Business Systems integration (SBSi) Group, a unit of Sharp Business Systems dedicated to developing custom Sharp OSA-enabled solutions. Sharp will create products from the applets found to be successful in the market by Sharp Business Systems. These “best of breed” applets will then be made available to Sharp OSA ADP members. Using these applets will enable ADP members to provide proven Sharp OSA-enabled solutions to a broader set of customers.In addition to program enhancements, Sharp has improved Sharp OSA technology, introducing Sharp OSA version 3.0. The newest version of Sharp OSA technology leverages the widescreen display, USB port and integrated keyboard available on the new generation of Sharp MFPs. Developers will appreciate the flexibility, allowing them to further enhance the user experience at the MFP. They will be able to create user interfaces that provide easier viewing and navigation through enhanced controls, as well as playback flash clips. Users will find that this, especially when coupled with an optional integrated keyboard, will make accessing integrated applications from the MFP a similar experience to accessing them from a workstation, minimizing steps and time to complete tasks as well as training needs.Sharp OSA version 3.0 also features Open USB capability, allowing developers to provide a broader range of access control. For example, the ability to log in via a card swipe and the ability to authenticate via Chip/Smart Card (CCID), all without having to embed specific device drivers on the MFP. In addition, existing Sharp OSA enabled customers will find that all current Sharp OSA 2.0 applications will retain the same look and operation on Sharp OSA 3.0 enabled MFPs, which are backward compatible with applications developed on previous Sharp OSA platforms.McLaughlin underscored the company’s dedication to innovation and service, saying, “Sharp OSA Technology has changed the way businesses think of the MFP, turning it from a multifunctional peripheral into a multifunctional portal for business communications. With the enhancements to our technology and our program, we expect even more of our dealers to leverage this technology to create tailored business solutions to their customers.”

    About Sharp OSA Technology
    Sharp OSA technology creates a truly customizable MFP designed to meet virtually any business need. This development platform turns an MFP into a gateway for document-based business communications by integrating the device with network-based applications. It allows businesses to connect their MFPs with a wide range of enterprise applications, including document management applications, reporting functions and programs developed internally. For example, businesses can use Sharp OSA technology to create an application that allows users to scan an invoice on an MFP and transfer that invoice into an accounting software package instantly without user intervention at the desktop. For faster deployments and easier development, Sharp OSA technology uses industry-standard protocols such as XML and SOAP.Sharp OSA 3.0 capabilities will be available on all new Sharp MFPs. For more information about the complete line of Sharp document products and integrated applications, contact Sharp Imaging and Information Company of America, Sharp Plaza, Mahwah, N.J. 07495-1163, or call 800-BE-SHARP. For online product information, visit Sharp’s website at or Electronics Corporation is the U.S. subsidiary of Japan’s Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS(R: 72.77, -0.49, -0.66%) Liquid Crystal Televisions, 1-Bit(TM: 98.75, +0.96, +0.98%) digital audio products, SharpVision(R: 72.77, -0.49, -0.66%) projection products, Insight(R: 72.77, -0.49, -0.66%) Microwave Drawer(R: 72.77, -0.49, -0.66%) appliances, and Notevision(R: 72.77, -0.49, -0.66%) multimedia projectors. For more information visit Sharp Electronics Corporation at