BROTHER:NEW SINGAPORE CARTRIDGE RECYCLING PROGRAM

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BROTHER:NEW SINGAPORE CARTRIDGE RECYCLING PROGRAM

 user 2008-06-10 at 11:05:39 am Views: 238
  • #19945
    http://www.hardwarezone.com/news/view.php?id=10857&cid=5
    Brother Announces First Island-Wide Recycling Campaign
    Brother Announces First Island-Wide Recycling Campaign In Conjunction with World Environment Day
    Consumers can soon return used Brother Ink Cartridges via SingPost for recycling
    Brother
    International Singapore, today reiterated its commitment to going green
    with the introduction of a new programme to facilitate the return and
    recycling of used Brother ink cartridges island-wide. In conjunction
    with World Environment, this first-of-its-kind initiative allows
    Brother’s customers to conveniently return their used ink cartridges
    via SingPost mailboxes, over a business reply service.Developed with
    customers’ ease-of-use in mind, they can simply collect customised
    envelopes from selected Brother authorised resellers across the island,
    as well as Brother Customer Service Centre, from 23 June 2008 onwards.
    The envelopes are Reply Paid, and can also be mailed to the customers
    upon request to the Customer Service department or on Brother’s website
    (www.brother.com.sg/recycling).The packages can then be dropped off at
    any SingPost mailbox island-wide. Not only will this provide
    environmentally conscious customers with greater convenience in
    returning their used ink cartridges, Brother hopes that the move will
    encourage other customers to adopt the same habit as well.

    In
    line with the theme of conservation, Brother encourages customers to
    consolidate a maximum of four ink cartridges per package before mailing
    them back.”The recycling of ink cartridges via SingPost mail service is
    the first-of-its-kind initiative amongst printer manufacturers in
    Singapore and we are very excited to be the pioneers. We are always
    looking for ways to encourage our customers to do their bit for the
    environment and given the convenience this programme offers, we hope to
    encourage more customers to jump on the recycling bandwagon,” said
    Takeo Shimazu, Managing Director, Brother International Singapore.Said
    Howard Shaw, Executive Director, Singapore Environment Council, “This
    recycling initiative by Brother is a perfect example of good product
    stewardship and demonstrates how manufacturers can take on an active
    role in making environmental protection an integral part of the product
    life cycle, from the design stage right to disposal. I applaud
    Brother’s efforts and encourage more companies to follow suit.”

    This
    new programme follows the launch of the Brother Green Project last
    month, which aims to provide customers with an easy and convenient way
    of disposing used Brother consumables in a socially and environmentally
    responsible way.As part of the initiative, collection points have been
    set up at Brother’s Customer Service Centre at #01-01 Gateway East for
    consumers to dispose of their used ink, toners and drum cartridges
    which will then be recycled. Collection points have also been created
    at selected authorised resellers’ outlets including Brother’s Concept
    Store at #04-K1 Funan, DigitalLife Mall, as well as at Skylet at
    #04-54/55/56 Sim Lim Square. In addition, Brother International
    Singapore also runs a programme for its corporate customers where used
    toners and drums for recycling are collected regularly from corporate
    customers’ offices.To further encourage the recycling of consumables,
    Brother will also be running marketing programmes where consumers can
    stand the chance to win prizes. Details of these programmes will be
    posted on Brother’s website ( http://www.brother.com.sg/recycling ) on 23 June
    2008.