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 user 2008-06-12 at 10:39:47 am Views: 74
  • #20066

    Counterfeiters Be Gone
    Strategies to stymie IP thieves include well-placed technologies.

    2008 — The best defense against counterfeit products entering the
    supply chain is a comprehensive offense, experts say. Legislation,
    litigation, anti-counterfeiting tools and technologies, and
    participation in supply chain-wide anti-counterfeiting efforts all can
    combine to make intellectual property theft a tougher task for IP

    To that end, action to stem counterfeiting continues on
    multiple fronts. Legislation to update the United States’ IP
    enforcement laws continues to trundle through Congressional channels.
    In February, the international policing organization Interpol launched
    a database on intellectual property crime to enable international
    cooperation on IP protection. Supporting that effort was the U.S.
    Chamber of Commerce, a partner in the anti-counterfeiting initiative.
    Additionally, Interpol and the U.S. Chamber in late May announced a
    major counterfeiting investigation in South America had netted $115
    million in seizures and 185 arrests.

    These large-scale
    initiatives are backed by efforts at individual companies and
    institutions to provide security measures to aid others’
    anti-counterfeiting efforts, or to enhance their own. Recent tools and
    strategies introduced include:

        *  Technologies to help
    undermine counterfeiting include Hewlett-Packard’s new inkjet
    cartridge, which allows individual capsules to be marked (above), and
    Eastman Kodak’s Traceless System (below), which uses undetectable
    markers and handheld readers to improve security.

    Hewlett-Packard’s Specialty Printing Systems has expanded its offerings
    to the pharmaceutical industry with the introduction of a new ink
    cartridge. The Pharma Black CB935A inkjet cartridge is for branding,
    dosage and security requirements, and allows individual capsules or
    tablets to be marked. Potential benefits of the product include an
    additional anti-counterfeiting measure. Additionally, it helps comply
    with California’s ePedigree pharmaceutical requirements when used with
    other HP Product Tracking and Authentication offerings.

    Eastman Kodak Co. announced it will implement its Kodak Traceless
    System for anti-counterfeiting on its branded rechargeable lithium-ion
    digital camera batteries supplied by Sanyo Electric Co. Kodak says the
    system uses “forensically undetectable” markers that can be put on
    printed materials, product packaging or product components. Only
    handheld Kodak readers can detect the markers, the company says.
    DonRuss Playoff and Liz Claiborne are among other firms deploying this
    anti-counterfeiting technology.

        * In April Philip Morris USA
    filed two federal lawsuits to stop the importation, distribution and
    sale of counterfeit cigarettes and unauthorized use of its trademarks.
    The company has filed 30 other cases against counterfeit importers in
    federal courts over the past four years.

        * NanoInk announced
    the creation of a new business unit, NanoGuardian, aimed at the life
    sciences and other industries subject to heavy counterfeiting.
    Anchoring the business unit is the company’s NanoEncryption technology,
    which incorporates semi-covert, covert and nanoscale forensic features
    at the unit dose level, according to the firm.

        * 3M reports
    that it has expanded its pharmaceutical collaboration with TAP
    Pharmaceutical Products for 3M’s pharmaceutical track-and-trace
    technology. The anti-counterfeiting approach uses an encrypted digital
    signature combined with a unique identifier at the manufacturing site
    to establish product authenticity. That combination is decrypted and
    read at the dispensing site to validate authenticity. RFID chips store
    and transmit information. The collaboration extends a relationship that
    started as a pilot program in 2006.

        * The U.S. Bureau of
    Engraving and Printing introduced into circulation new $5 bills. The
    new security features include splashes of purple in the middle of the
    bill, relocation of the security thread and two watermarks instead of