IS STAPLES PULLING THE PLUG ON IT'S TONER/INK RECYLCING PROG

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IS STAPLES PULLING THE PLUG ON IT'S TONER/INK RECYLCING PROG

 user 2008-07-11 at 11:46:51 am Views: 68
  • #20212

    http://www.cartridgenews.com/the-sun-sets-on-staples-recycle-for-education-ink-and-toner-cartridge-program/?p=0118
    The Sun Sets on Staples’ Recycle for Education Ink and Toner Cartridge Program
    May 15, 2008 marked the end of a 5 year era as Staples pulled the plug on its mildly controversial Recycle for Education Ink and Toner Cartridge Recycling Program and scaled it back into its storewide recycling initiative. As we reported earlier, schools in Galesburg, Illinois made local headlines when they faced long delays in recouping the money Staples promised to pay for their recyclable cartridges. They eventually got their refunds, but only after months of calls and emails. A few weeks after our report, Staples instituted the following key changes to its program:

        * It’s not just for educators anymore.

        * Mailed cartridges are no longer accepted. You have to walk into a store and physically submit your cartridges.

        * Staples now accepts all HP, Lexmark and Dell ink and toner cartridges.

        * You can only bring in up to three cartridges per day.

        * No more monetary donations. Staples Rewards is your new currency and you get $3 per cartridge. Staples then sends you your rewards once you earn $10 or at the end of the calendar year, whichever comes first. In other words, you’ll have to make at least two trips to your local Staples to receive your rewards, or you’ll have to wait until the end of the year to collect.

    Back in April, I questioned whether Recycle for Education was just a marketing initiative designed to capitalize on the green movement, especially considering the trouble that the Galesburg schools went through to collect their promised refunds. These changes and their not-so-coincidental timing remind all of us that we need to do our homework before we participate in corporate-based recycling initiatives. Saving the planet certainly stirs up emotions in soccer moms and eco-activists alike, and it also appeals to businesses engaging in sustainable practices. Staples seems to have recognized that it pays to capitalize on eco-awareness, but not at the expense of bad PR.