HP TO ROLL OUT 7,500 NEW STORES ACROSS ASIA PACIFIC REGION

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HP TO ROLL OUT 7,500 NEW STORES ACROSS ASIA PACIFIC REGION

 user 2008-09-30 at 12:52:51 pm Views: 69
  • #20708

    http://timesofindia.indiatimes.com/Intl_Business/HP_to_expand_biz_in_India/articleshow/3537887.cms
    HP to expand biz in India
    Sep 2008,HONG
    KONG: Hewlett-Packard, world’s largest technology company, will be
    expanding its retail business in India to further strengthen its
    consumer leadership. HP will roll out 7,500 new stores in 1,000 cities
    and experience stores across Asia Pacific region.

    With these new
    stores, HP will broaden its consumer reach to 25,000 retail partner
    stores in the region by 2010. “We have a massive plan and a large
    number of new stores will be based in India,” Christopher Morgan,
    senior vice-president, Imaging and Printing Group (IPG), HP Asia
    Pacific and Japan, said. Besides big cities, HP will focus on
    increasing its retail presence in non-metropolitan cities like Jaipur,
    Morgan said while addressing the two-day HP Asia Pacific regional press
    event in Hong Kong on September 16.

    This will help consumers of
    non-metropolitan cities to enjoy access to retail partner stores
    merchandising HP’s full range of consumer offerings. In addition, HP is
    driving deeper engagement with key consumer segments with new alternate
    experience centres.

    “Consumers today value personalised
    experiences. These centres will further complement and strengthen HP’s
    growing retail footprint,” said See Chin Teik, senior V-P, personal
    systems group (PSG), HP Asia Pacific and Japan. These centres will
    reach out to consumers for an intuitive, enjoyable and convenient
    shopping experience particularly for women, youth and families.

    It
    will introduce a special edition notebook PC in collaboration with
    world-renowned fashion designer Vivienne Tam early 2009 to take care of
    women’s interests in fashion. To cater to the need of youth, it will
    come up with world’s first EA experience store in Hong Kong with a wide
    range of HP desktops and notebooks. These are installed with game
    specific, desktop icons and skins contributing to enhanced experience
    for gamers. To attract families, the HP has tied up with Indian retail
    group Future Group to set up photo centres that will inspire them to do
    more with their digital photos. The centres would provide users access
    to an easy-to-use, safe and convenient photo printing experience.

    The
    company also introduced a comprehensive range of scalable products and
    solutions for businesses designed to help drive an enhanced customer
    experience at retail. The new offerings include HP rp300 Point of Sale
    solution that can easily integrate into any retail’s IT environment.

    The
    new PCs and printing solutions are designed to complement and simplify
    consumers’ personal lives. Similarly its new intuitive digital printing
    solutions enhance the consumer printing experience by making it easier
    to print wirelessly and smart environment choices.