A LOOK AT UK's CARTRIDGE-WORLD TV CAMPAIGN

  • Print
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • banner-01-26-17b
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • 4toner4
  • ces_web_banner_toner_news_902x1776
  • ncc-banner-902-x-177-june-2017
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 2toner1-2
Share

A LOOK AT UK's CARTRIDGE-WORLD TV CAMPAIGN

 user 2008-11-19 at 12:49:02 pm Views: 64
  • #20393
    http://www.thedrum.co.uk/news/2008/11/03/8859-a-look-at-england-s-cartridge-world-tv-campaign
    A LOOK AT ENGLAND’S CARTRIDGE WORLD TV CAMPAIGN
    (CLICK ON ABOVE LINK AND WATCH VIDEO)
    Here’s
    a look at the TV campaign created by An Agency Called England for
    Cartridge World to increase awareness of the client.It ran for four
    months as a sponsorship deal with ITV4, and saw the client report a
    year on year increase in online hits of 40 percent with an increase of
    60,000 unique visitors.The agency was briefed with creating a TV
    campaign which would educate its core audience about the brand and
    increase footfall and sales.

    England negotiated a four month
    channel sponsorship of ITV4 including peak and late night scheduling in
    new programming.The four month sponsorship was chosen to deliver high
    reach with the two target age groups; adults aged 16 to 24 and aged 35
    to 54.