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 user 2008-11-24 at 11:29:26 am Views: 63
  • #20504

    Lexmark Channel Without a Leader    
    Channel chief Sharon Brindley among layoffs executed by the printer vendor Friday. Sources say
    no replacement has been named.Lexmark, the third largest printer
    vendor, is without a channel chief following Friday’s layoff of Sharon
    Brindley.As many as 50 sales and marketing people lost their jobs as a
    result of a corporate restructuring, according to Kentucky local press
    reports. Among them were several inside channel sales and support
    people, including Brindley.

    “[We] believe that we do have the
    products for the marketplace and we believe with this restructuring, we
    are in line with the market and will be successful,” Lexmark
    spokesperson Kathy Hillyard told Kentucky.com.Attempts to reach Lexmark
    for comment and confirmation of Brindley’s dismissal were not returned.
    Sources say that not only is Brindley being removed, but Lexmark has
    not named a new head of U.S. channels and OEM relationships. Scattered
    details of the restructuring are surfacing on several social networks,
    such as LinkedIn and Facebook.

    If proven correct, Lexmark’s
    channel program is essentially operating without anyone at the rudder.
    John Linton is no longer head of solution provider channels, having
    accepted another position within Lexmark last month. There’s no word
    whether Ken Kerkhoff, who was Linton’s interim replacement, has been
    affected by the restructuring.There are also indications that as much
    as half of the distribution support team has also been eliminated as a
    result of the restructuring.

    Sources say Lexmark took steps
    several months ago to eliminate much of its channel inside sales and
    technical support team. Those functions were outsourced to a company in
    Cebu, Philippines.Brindley took over Lexmark’s U.S. channels and
    alliances in 2006. She’s been cited as one of the channel’s most
    influential executives by trade publications. While credited as an
    effective and capable channel leader, her tenure was marked by a
    consistent decline in Lexmark’s market position and channel ratings.

    Attempts to reach Brindley for comment were unsuccessful.
    Lexmark’s performance was been its deep ties to Dell, which white
    labels many Lexmark printer products and underlying technologies. At
    one point, as much as 10 percent of Lexmark’s total revenues came from
    Dell sales. The company has also faced stiff direct and channel
    competition from market leaders Hewlett-Packard and Xerox.A sluggish
    Dell relationship and declines in laser and inkjet printer sales
    resulted in a 10 percent fall in 2007 revenue, analysts say.