MIDDLE EAST:BROTHER REPORTS 87% GROWTH,BOOMING INKJET SALES

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MIDDLE EAST:BROTHER REPORTS 87% GROWTH,BOOMING INKJET SALES

 user 2008-12-03 at 10:15:59 am Views: 101
  • #20624
    http://www.albawaba.com/en/countries/UAE/238335
    Brother Gulf records 87 per cent growth within booming inkjet MFC segment       
    Brother
    Group, a global leader in the development and manufacturing of
    printing, communication and digital imaging products for homes, small
    office/home offices (SOHO) and enterprises, announced that it has
    posted JPY 130.5 billion in global revenues for the second quarter of
    FY’09.  A key contributor to the results is the Inkjet Multifunctional
    Centres (MFC) category, where Brother Gulf has recorded an 87 per cent
    growth in the second quarter of 2008. The announcement follows Brother
    Gulf’s recent participation at GITEX Dubai where it launched the
    world’s first A3 colour inkjet MFC- the MFC 6490CW.
     
    In the
    Middle East, according to Emeconomy.com, Brother Gulf is continuously
    developing new technologies to incorporate more innovative and
    high-technology features within its products. Driven by the positive
    outlook on the growth of Colour Laser Printers and MFCs in the region,
    Brother Gulf has registered 95 per cent growth in the second quarter of
    2008 for its MFC business. In the UAE the company has also posted 25
    per cent and 119 per cent growth rates for the Mono laser MFC and
    Printer segments respectively.“Our steady growth can be attributed to
    several factors, including production innovation and R&D expansion
    of printing businesses. We continue to aggressively pursue a greater
    market share and have in fact been boosting investments and fortifying
    our business and operational foundations. Our strong start for FY’09
    validates the effectiveness of our global expansion initiatives and
    bodes well for our performance for the rest of the year,” said Shinji
    Tada, Managing Director, Brother Gulf.

    Following the successful
    launch of the world’s first A3 Color Inkjet MFC, Brother Gulf has also
    introduced 11 new colour inkjet printers – 9 for the Home & SOHO
    and 2 for the SMB segment, which are expected to hit the market later
    this month. The company offers a best-in-class, one-year limited
    warranty on the A3 Color Inkjet MFC, making it a considerable value
    when compared to other colour inkjet all-in-one units currently
    available on the market. Further, Brother Gulf also has plans to
    aggressively price its laser printers, Digital Copier-Printers and MFCs
    at the entry level, shift from single-function laser printers to MFCs,
    encourage the use of Brother genuine consumables and promote inkjet
    MFCs with power retailers in a bid to accelerate its regional growth.

    “The
    vibrancy of the Gulf’s business sector has made it a prime market for
    computer peripherals; so far we have been able to strategically
    position our company to capitalize on the growth opportunities
    presented by the region. A major advantage we have is our highly
    competent and well-motivated channel partners, who are eager to
    introduce our innovative products and solutions. One thing we are
    looking forward to is the market entry of our ground-breaking A3 colour
    inkjet MFC by December 2008, as this product generated a lot of
    interest when we recently launched it at GITEX 2008,” concluded Tada.