INDIA : HP's NEW PRIZE GIVE-AWAY TO GET EMPTY CTGS BACK

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INDIA : HP's NEW PRIZE GIVE-AWAY TO GET EMPTY CTGS BACK

 user 2009-06-19 at 2:10:12 pm Views: 68
  • #22301

    http://www.crn.in/ITChannel-017Jun009-Value-Campaign-for-HP-Consumables.aspx
    Value Campaign for HP Consumables
    In a bid to counter the refills and counterfeits, HP India has rolled out Value Campaign for its inkjet consumables.Valid till October 31, under this program, HP will organize a 12-city channel meet—including New Delhi, Kolkata, Hyderabad, Chennai, Bangalore, Mumbai, and Kochi—to create awareness about the benefits and performance of original cartridges vis-à-vis refills and counterfeits.

    As part of this campaign, consumers can win over 28,000 prizes. Further, HP will give away 150 lucky-draw prizes worth Rs 700 to registered customers. Consumers can also choose to club their reward points to upgrade the value of their rewards.“We believe that it’s the customer who has to make a choice when it comes to printing supplies. We have always tried to offer customers more value through customer-focused features, and have also provided information to help them make an informed decision. We have also launched the new HP Everyday ink cartridges,” said Rajkumar Rishi, Director, InkJet and Web Solutions and Consumer Business, IPG, HP India.

    http://www.channeltimes.com/India/News/HP_Highlights_Benefits_of_Originals/551-103270-746.html
    HP Highlights Benefits of Originals

    Hewlett Packard (HP) has announced Season Two of its ‘Value Campaign Programme’. Designed exclusively for its customers and channel partners, this programme will create a value proposition that makes original HP Supplies a better investment over third-party alternatives. The nationwide campaign commenced on May 01, 2009, and will be sustained through various initiatives till October 31, 2009.

    The programme is the second in the series of such campaigns that HP is launching in India. The campaign highlights the benefits of originals, offering more vibrant and lifelike colors with the best of quality, cost and reliability. For participation, customers have to register the 20-digit code hidden inside the cartridges of selected HP SKUs, on http://www.hp.com/in/getmoreprints.

    In line with the campaign, HP is also organizing a 12-city channel meet for its channel partners, including in key cities such as New Delhi, Kolkata, Hyderabad, Chennai, Bangalore, Mumbai, and Kochi, among others, to create awareness about HP original cartridges outperforming the refills and counterfeits, in both quality and reliability. The multi city channel meet that commenced on May 12, 2009, will be continued through various initiatives till July 09, 2009.

    Highlights of the campaign:

        *
          Customers get a chance to win over 28,000 prizes
        *
          150 lucky draw prizes daily, worth Rs. 700 each for registered customers
        *
          Customers can choose to club their reward points to upgrade the value of their rewards channel meets across 12 cities
        *
          Display contest for channel partners across 30 cities from June 01 – July 15

    Commenting on the launch of the campaign, RajKumar Rishi, Director, InkJet and Web Solutions and Consumer Business, Imaging & Printing Group, Hewlett Packard India Sales, said, “At HP, we believe that it is the customers who have to make a choice when it comes to their printing supplies. Our customers appreciate the reliability, quality and overall value of original HP consumables; and it has been our endeavor to continue offering our customers value through unparalleled customer-focused innovations and features, and providing enough relevant information to help customers make an informed decision.”