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 user 2009-06-23 at 12:08:37 pm Views: 428
  • #21898

    Printer vendors push green for cheap
    to be environmental-friendly is not only a corporate social
    responsibility, it also contributes to the company’s bottom line. As
    organizations try to attain these twin objectives, printer
    manufacturers are jumping in to offer their range of “green” products.

    to printer manufacturers, the path to going green and printing cheap
    starts at the product design stage. For instance, these hardware makers
    say they observe a conscious effort to produce printers that require
    fewer resources, namely, electricity, supplies and media.Lim Kok Hin,
    Canon Singapore’s senior director and general manager of domestic
    business imaging solutions and business solutions division, said
    multifunction devices (MFD), for example, are designed to allow
    businesses to consume less energy.”With the rising cost of energy, this
    quickly translates into tremendous savings for companies,” Lim told
    ZDNet Asia in an e-mail. Kasai Yasuhiro, Epson’s director of regional
    product management division, said its printing products were designed
    with “stringent energy and resource consumption targets, in relation to
    performance”.Older models are also replaced with new designs that make
    better use of resource. The vendor’s Stylus C110 business inkjet
    printer, for example, consumes 60 percent less energy than its
    predecessor Epson Stylus 87+, Kasai told ZDNet Asia in an e-mail.Its
    business laser printers, from standby or sleep mode, can complete
    printing the first page in 8 seconds. This minimizes the time the
    machine needs to be powered for print jobs, thus, reducing energy
    consumption, he said. “This is especially important as most print jobs
    are typically short runs comprising two to five pages,” he said.Ivy
    Liang, Asia-Pacific and Japan vice president of marketing at HP’s
    imaging and printing group, said the company’s “Instant-on Technology”
    is embedded in most of its LaserJet printers, enabling the machines to
    print the first page in 7.5 seconds from sleep mode.According to
    Canon’s Lim, companies tend to focus on larger business processes in
    their bid to achieve cost savings, leaving office printing costs
    unmanaged. Most are unaware how much their organizations are spending
    on their printing needs, he said.”Unmanaged print costs comprise 1
    percent to 3 percent of a company’s revenue,” he noted, citing numbers
    from a February 2008 Gartner report. “Most organizations can experience
    significant cost savings with proper management of print processes.”

    Duplex printing saves cost
    or duplex printing is an effective component of a properly managed
    print policy, Lim said. Referring to the Gartner study, he said
    organizations can potentially reduce annual paper costs by at least 30
    percent across their output by printing on both sides as part of the
    standard work process.Kasai noted that before an organization can enjoy
    such cost savings, all printers deployed in a company must support
    duplex capability and there must be a policy enforcing the use of
    duplex printing. “In some companies, this policy is forcibly imposed by
    IT administrators who set their printers to print duplex by default,”
    he said.

    For HP, duplex printing helped the IT vendor cut its
    paper use by 25 percent during a pilot test, Liang said. The company is
    further tweaking its printing infrastructure to achieve the best cost
    savings, and expects to reduce its paper consumption by 800 tons
    annually when it has completed this initiative, she added.However,
    Graeme Philipson, research director at Connected Research, noted that
    while duplex printing may have its place in some circumstances, it may
    often be inappropriate in others. He added that it may even add to
    printing costs and the organization’s carbon footprint.In an e-mail
    interview, Philipson said studies have shown paper consumption
    represents only about 10 percent of total print costs. “That means
    duplex printing is addressing only 10 percent of the problem,” he
    said.He added that printers that support duplex printing also cost
    more, which may negate the cost advantage over the lifespan of the
    printer. Since their mechanisms are more complex, they are more likely
    to fail and need added maintenance that could be more expensive, said

    Reuse and recycle
    Another avenue to save costs is
    through recycling, a practice that major printer vendors are advocating
    through their green programs.

    Epson, for example, runs
    collection and recycling programs in 25 markets including Japan, South
    Korea, China, Taiwan, Hong Kong and Singapore.

    Canon also has in
    place a global recycling program for used toner cartridges. In
    Singapore, for example, the company has four recycling locations for
    customers to drop off their used cartridges. Alternatively, businesses
    can arrange for used toner cartridges to be collected from their
    offices, provided they have at least 10 cartridges.