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 user 2009-06-30 at 12:00:28 pm Views: 72
  • #21944

    6 Reasons Why HP`s Web-Connected Printer Will Fail
    new Photosmart Premium with TouchSmart connects directly to the
    Internet and doesn’t require a computer to print documents. While a
    neat idea, the long-term viability of this printer in the increasingly
    digital, mobile world is questionable.Hewlett-Packard new Photosmart
    Premium with TouchSmart aims to decouple the printer from the personal
    computer and connect it directly to the Internet. The idea is to make
    printing of routine Web-based documents such as airline boarding
    passes, coupons and photos simple and efficient. But is the
    Web-connected printer an automatic hit? Don’t bet on it, particularly
    from a B2B channel perspective.Here are six reasons the Photosmart is
    nothing to get excited over, and why it’s longterm future is likely

    1. Paperless Environments
    After two decades
    of promises for the paperless office (much less the paperless home),
    the world is finally moving toward eliminating paper. Enterprises are
    rapidly seeking ways of eliminating paper-based processes and moving
    toward more efficient and streamlined digital formats. Enterprise
    Information Management, for example, developed a system for the U.S.
    Army the eliminated the paper from annual performance reports of 1.7
    million soldiers and civilian employees; the cost savings is $1 billion
    annually. The home isn’t close to eliminating paper, but home users
    will likely follow where their workplaces lead.
    Resource Library:

    2. Digital Documents
    are now experimenting with boarding passes displayed on smartphone
    displays. Grocery and retail stores are piloting programs to have
    coupons stored on electronic devices. Electronic book readers such as
    Amazon’s Kindle can hold copious documents that have the same
    presentation quality as paper. Netbooks and smartphones, such as the
    Apple iPhone, are making it easier to store, retrieve and read
    electronic documents without having to print hard copies. As the
    adoption of mobile devices increases, the amount of paper carried by
    people will likely decrease.

    3. Printing Costs
    face it; printing is expensive – particularly on a color inkjet such as
    the Photosmart. Kodak upset the consumer printer paradigm when it
    launched a printer that sported low-cost cartridges; the idea being
    that you pay for the hardware and not the consumables. Across the
    industry, printer and print consumable sales are down because users are
    trying to save money and conserve resources. Just because a printer is
    connected to the Internet won’t make it any more affordable or
    environmentally friendly.

    4. Failed Applications
    of the selling points for the Photosmart is that HP partners, such as
    USA Today, will offer content that users can access and print on the
    machine’s touch-screen. HP says users will be able to print off
    newspaper and magazine articles to take on their commutes without
    having to turn on their PCs. If history has taught us anything, users
    don’t buy into such schemes. In the 1990s, a variety of software
    publishers released applications that tapped into the nascent Internet
    and downloaded articles that users expressed an interest in. All of
    those apps have gone the way of the dodo bird as users gravitated
    toward Web browsing and search engines.

    5. Limited Use
    commercial versions of the same technology have powerful workflow and
    document sharing capabilities, the touch-screen on this printer will
    not replace the experience of firing up a browser and surfing the Web.
    Web users like options and choice. The Photosmart looks good for
    retrieving and printing photos from HP’s Snapfish online photo service,
    but will it give users options for locating and printing documents from
    a variety of sites? Not today, and HP says it will take time to add
    more partners that will publish sites friendly to the printer. By the
    time HP reaches a critical pass of online partners, users may have
    adopted a pure digital lifestyle.

    6. It’s a Consumer/Retail Product

    not everything has to go through the B2B channel, the Photosmart is
    specifically geared toward big-box retailers and online consumer
    electronics Websites. Solution providers will likely come across the
    Photosmart in small offices they support, but this product will do
    little to nothing in terms of helping small and midsized value-added
    resellers who also service a large portion of the SOHO market. With no
    value to VARs, VARs will be loathe to support it.

    Granted, the
    Photosmart is an interesting product and will likely do well enough to
    help pull HP’s sluggish printer business out of the doldrums. However,
    its long-term success in the increasingly digital world fueled by
    ever-more powerful mobile devices is likely short lived.