BROTHER & CANON EXPAND THAILAND OPERATION CENTERS

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BROTHER & CANON EXPAND THAILAND OPERATION CENTERS

 user 2009-06-30 at 12:14:17 pm Views: 48
  • #21901
    http://www.nationmultimedia.com/2009/06/26/business/business_30106099.php
    Brother eyes 15% rise in printer sales
    thailand
    ,Brother targets its printer sales this year to grow by 15 per cent by
    penetrating the corporate market, expanding its dealer network and
    focusing more on mid-high customers.
    Takao Shima, managing director
    of Brother Commercial (Thailand), said yesterday the company’s sales in
    the fiscal year ended March had increased by 10 per cent.It expects
    this year to continue that sales pace or run even faster despite the
    sluggishness in the domestic printer market.

    Brother has a policy not to disclose its annual revenue.
    The
    company’s sales this year will be driven by its flagship product -
    multifunction laser printers – which have been the best seller in this
    segment since 2006.Brother is the market leader in this segment with a
    share of 29 per cent and plans to retain its pole position this
    year.Teerawut Supapunpinyo, general manager for sales and marketing,
    said IDC – the IT market research house – forecast early this year the
    value of the printer market this year would decline by 0-5 per cent.
    However, he does not have the exact figure for the market last
    year.Brother is confident its sales will do better than the competition
    due to its marketing strategy this year.The main interest in the
    enterprise segment was academic institutions, banks, financial
    institutions and government agencies. At present, Brother’s products
    are strong among SMEs.”The corporate segment is a promising market for
    us. Some people in the printer business may think that the world
    recession has pressured enterprises to squeeze their operating
    costs.”But we believe that the crisis has forced them to choose to
    spend on a multifunction printer with high quality in order to get
    effective results, which will be good for their business in the long
    run.”For that reason, we also believe that printers in the mid-high
    markets will be good this year compared with the low-end segment,” he
    said.Brother plans to launch about 10 printer series this year,
    starting in September, aimed at the mid-high markets.It recently held a
    seminar with its dealers across the nation to train them on mid-high
    products and how to approach the corporate market.Brother would
    increase its dealers nationwide to 250 from 150 now and also expand its
    service centres from the current 142 in 68 provinces to cover all
    provinces by the end of this year.


    http://www.nationmultimedia.com/2009/06/04/business/business_30104330.php
    Canon Thailand to customise office automation
    Canon
    Thailand plans to set up a new business unit providing consulting
    services and turnkey solutions to corporate clients in the installation
    of office machines.Warin Tantipongpanich, senior director and general
    manager for consumer imaging and information at Canon Marketing
    (Thailand), yesterday unveiled the “Proven … Canon, It Works -
    Success That Can Be Proven” campaign with a breakthrough service that
    allows offices to customise their automation.The campaign is aimed at
    helping business operators reduce costs, increase their competitive
    edge and enable their business to run smoothly and effortlessly.The
    company expects it to help businesses of all sizes expand production
    and increase profits.”We have strong business facilities – 120
    technicians and 130 authorised service centres – which will enable us
    to create a new business unit and cater business consulting and office
    solutions that are customised to the requirements of particular
    corporate customers,” said Warin.He said the company recently opened a
    hotline for corporate clients to call. Technicians will also visit
    customers’ offices to evaluate and design automation systems. The
    company expects to land about 100 new accounts in one month, with small
    and medium-sized enterprises the targeted customers.Warin said
    statistics from the Commerce Ministry’s Business Development Department
    showed 10,243 new businesses starting up this year, creating a golden
    opportunity for Canon.Already the leader in the inkjet-printer segment
    for nine consecutive years, Canon once again achieved the highest
    market share of 41 per cent in the first quarter, up from 37 per cent
    in the same period last year.”We achieved sales growth of 15 per cent
    in office equipment in the first three months of the year despite the
    overall market situation of flat sales on such products,” said Warin.