LASER-PRINTER SALES UP IN BRAZILIAN MARKET

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LASER-PRINTER SALES UP IN BRAZILIAN MARKET

 user 2009-07-07 at 12:10:27 pm Views: 63
  • #21969

    http://www.gfkrt.com/news_events/market_news/single_sites/004269/index.en.html
    LASER-PRINTER SALES UP IN BRAZILIAN MARKET
    In April 2009, Inkjet Printers still had the biggest share in the market, with almost 70% of the units sold, followed by Laser (22%), Thermal (5%) and Matrix (4%). In terms of value, Inkjet Printers represented only 43% of sales; Laser accounting for about 36%, followed by Matrix (14%) and Thermal (7%). Inkjet sales declined in value terms between November 2008 and April 2009, dropping from 55% of the printer total to 43%. In contrast, Laser Printers have risen in value terms during the same period, from 25% to a market share of 36%.

    For the first time in 12 months, Multifunction Devices (MFDs) with configuration of maximum 10 PPM (pages per minute) had the lowest market share, of 8%. On the other hand MFDs offering 16-20 PPM doubled their share between April 2008 and April 2009, accounting for almost 28% of the market, which resulted in a reduction in market share for MFDs below 15 PPM configuration.