THAILAND : SAMSUNG PRINTER SALES-UP IN Q1

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THAILAND : SAMSUNG PRINTER SALES-UP IN Q1

 user 2009-07-07 at 12:23:43 pm Views: 54
  • #22082

    http://www.nationmultimedia.com/2009/07/01/business/business_30106404.php
    THAILAND : SAMSUNG PRINTER SALES UP IN Q1
    Thai
    Samsung Electronics has had a successful start to the year, having
    overtaken the previous leader in two segments of the printer market in
    the first quarter.IT business group leader Boonlerd Viboonkiat said
    yesterday that according to IDC – the IT market research house -
    Samsung’s share of the colour and mono multifunction laser-printer
    segments as at March 31 was 33 per cent and 31 per cent,
    respectively.For colour multifunction laser printers, Samsung’s share
    increased from 10 per cent at the end of last year, while that of
    Hewlett-Packard – the former leader – dropped from 40 per cent to 32
    per cent.Meanwhile, Samsung’s share in mono multifunctional laser
    printers last year was 29 per cent, rising to 31 per cent and market
    leadership three months later.As at end-2008, Brother Commercial
    (Thailand) had 32 per cent of the overall multifunction laser-printer
    market, while Hewlett-Packard and Samsung had 23 per cent and 29 per
    cent, respectively.By the first quarter, Samsung’s share had increased
    to 31 per cent, while those of Brother and Hewlett-Packard had fallen
    to 26 per cent and 14 per cent, respectively.

    Meanwhile,
    Hewlett-Packard is the market leader in the overall printer market,
    which comprises the ink-jet and laser segments, with a share of 40 per
    cent, down from 42 per cent at the end of last year. Samsung’s share
    rose to 28 per cent at the end of March from 25 per cent last year.Boonlerd
    said the laser-printer market in the first three months of the year had
    dropped by 14 per cent in term of unit sales from a year earlier, but
    that of Samsung had grown by 8 per cent.”Amid the global crisis, other
    competitors have cut production because of fears about oversupply in
    the printer market. But Samsung believes this is a good time to gain as
    much market share as we can. Therefore, we have geared up to overtake
    our rivals since the first quarter this year,” he said.Boonlerd said
    Samsung was restructuring market channels by increasing the number of
    distributors. It expects to have three new distributors this month.It
    has also focused more on marketing upcountry this year as it sees the
    provinces as having room to grow, particularly in the corporate
    segment.The company plans to launch about 10 series of laser printers
    this year, aimed at capturing both the corporate and home-use markets.

    Samsung
    targets to be the market leader in other laser-printer segments – mono
    and colour laser printers – within three years, he added.The company
    generated revenue of US$5 million (Bt170 billion) from printer products
    in the first quarter.”IDC forecasts that printer-market unit sales this
    year will shrink by 14 per cent from last year. But Samsung projects
    its sales to grow by 24 per cent from $16 million to $20 million in
    2009,” he said.