BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION

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BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION

 user 2009-07-10 at 12:13:26 pm Views: 75
  • #22021

    http://www.brandrepublic.com/News/914697/Brother-launches-Ghostbusters-on-pack-promotion/
    BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION IN 21 COUNTRIES
    LONDON
    - Brother Europe has tied up with Sony Pictures to launch
    Ghostbusters-themed promotion for the manufacturer’s ink cartridge
    range.Consumers who purchase promotional ink cartridge packs will be
    directed online where they can play a Ghostbusters game offering 
    opportunity to win a trip to New York. The aim is to increase sales and
    drive traffic to Brother’s website.

    The partnership was created by Atom Marketing.
    The
    game, created by McCann-Erickson Manchester, requires the player to
    collect Brother ink droplets while being chased by Slimer, the ghost in
    the film’s hotel scene. Prizes, provided by Sony Pictures, will be
    awarded to the fastest players at the end of the promotion and on a
    weekly basis.The activity coincides with the re-release of Ghostbusters
    on high-definition DVD and a new video game developed by Atari and Sony
    Computer Entertainment.The promotion runs on one million ink cartridge
    packs across Europe for a 26-week period.Senior marketing manager of
    Brother Europe, Simon Stones said: “Ghostbusters is a widely recognised
    brand and our themed online competition is a fun way to engage with
    customers – driving traffic to our web pages, as well as supporting
    sales of consumable products across the region.

    http://www.thedrum.co.uk/news/2009/06/19/10636-brother-and-mccann-manchester-get-ghostbusting
    Brother and McCann Manchester get Ghostbusting
    Manchester-based
    printer manufacturer Brother Europe has joined forces with Sony
    Pictures Entertainment to launch a marketing campaign to tie in with
    the worldwide release of Ghostbusters on Blu-ray disc, as the film
    celebrates its 25th anniversary.The campaign, created by the in-house
    marketing team of Brother Europe features on  inkjet cartridge packs
    and directs customers to an online game created by McCann Manchester.

    The game offers the opportunity to win a trip to New York where the film is set.
    One
    million promotional packs will hit the shelves of leading retailers in
    21 countries across Brother’s European region in June ahead of a new
    video game based on the film franchise.The promotion will run over a 26
    week period, with an online scoreboard to keep track of the top
    players, as customers from across Europe compete against each other to
    finish all five levels of the game in the quickest time.Details of the
    competition will feature on selected inkjet cartridge packs, which will
    be available through major retail stockists across 21countries.

    Point of sale materials are also being created to support the activity.
    Simon
    Stones, senior marketing manager of Brother Europe, Simon, said: “As
    Ghostbusters re-enters the limelight our pan-European promotion gives
    us the opportunity to participate in the excitement of Sony’s activity,
    which is generating a lot of interest amongst consumers.”Ghostbusters
    is a widely recognised brand and our themed online competition is a fun
    way to engage with customers – driving traffic to our web pages, as
    well as supporting sales of consumable products across the region.”