STAPLES CORP GOES LIVE IN THE U.K. !

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STAPLES CORP GOES LIVE IN THE U.K. !

 user 2009-07-10 at 12:17:06 pm Views: 72
  • #22087

    http://in.sys-con.com/node/1027124
    Staples Goes Live in the UK
    Staples Complete Their Rebrand From Corporate Express to Staples Advantage UK
    BIRMINGHAM, England, July 09- Corporate Express Ltd, a wholly owned subsidiary of Staples Inc. the world’s largest office products company, today announced Staples Advantage UK as the new name for its UK contract business, formally known as Corporate Express. The name change forms part of a Staples European wide rebranding plan that will continue throughout 2009, and will see the Corporate Express brand being phased out by early 2010.”This name change marks an important and exciting milestone in our determination to deliver differentiating value to the UK market through our multi channel approach. One that offers our customers three ‘easy’ and different ways to purchase from Staples, and will ultimately lead to Staples being the destination supplier of choice for the UK market.” said Mick Wain, Director and General Manager, Staples Advantage UK.

    About Staples UK

    Staples UK, delivers differentiating value to the UK market through a unique multi channel approach. One that offers customers three easy and different ways to purchase from Staples. The name Staples Advantage will therefore distinguish the contract B2B channel from the other two channels, Staples Retail and Staples Catalogue.