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 user 2009-07-14 at 11:14:24 am Views: 64
  • #22489
    on ‘green’ technology Consumers concerned, yet clueless- Women are concerned, men are mostly clueless
    Ky., July 09 — The majority of 10,000 people in 21 countries have a
    guilty conscience about their carbon footprint when using their home
    and office technology, according to a global survey conducted by Ipsos
    on behalf of Lexmark International, Inc.Highlights from the survey
    reveal that the majority of respondents cannot identify their largest
    potential environmental impact points when it comes to printing, and
    that women are more knowledgeable and guilt-ridden about their green
    practices than men.

    Top five things global consumers said:

        * 91 percent would rather fix a technology device under warranty than dispose of it
    * 85 percent would often choose the most environmentally conscious
    printing option if given a “one-click” or “one-push” solution
        * 84 percent are more likely to buy a product if the manufacturer shows more responsibility and concern regarding recycling
        * 75 percent feel guilty about printing unnecessary pages
        * 64 percent INCORRECTLY think that the disposal of ink cartridges is the largest cause of pollution from printing

    survey clearly shows that people worldwide need more education and
    guidance on printing best practices — and Lexmark is committed to
    providing that information,” said Tonya Jackson, director, sustainable
    technology and operations. “Lexmark recognized years ago that it is our
    corporate responsibility to understand and minimize the environmental
    impact of our products, while improving their efficiency. We do this at
    every stage of our printers’ life cycle and in every corner of our

    He said / she said
    In the 21 countries
    surveyed, women are more likely than men to be generally concerned
    about the environment and the impact from their activities, as well as
    more likely to correctly name the potential threats from extraneous
    printing on the environment. Women are also more likely to buy from a
    technology manufacturer that recycles.For example, 71 percent of women
    claimed that they feel guilty when disposing of a device rather than
    repairing it, compared to only 63 percent of men. Women also appear to
    be more aware of paper waste, with 79 percent feeling guilty when
    printing unnecessary pages versus 71 percent of men.

    Carbon footprint misstep
    largest proportion of respondents (64 percent) mistakenly think that
    the ink and toner constitute the biggest threat to the environment when
    it comes to printing.Other recent research shows this not to be the
    case. In April, Lexmark released its LifeCycle Assessment (LCA) study,
    which found the paper consumers use in their laser or inkjet printers
    is the most significant contributor to the devices’ carbon footprint.

    It takes two to tango
    three-quarters of respondents recognize and feel guilty about their own
    printing habits, many still feel manufacturers could do more to help
    and educate, with only 39 percent of respondents believing that
    technology companies show enough responsibility when it comes to
    recycling.However, the results do suggest that a manufacturer’s
    commitment to eco-friendly practices greatly influences consumers’
    purchasing decisions, with 84 percent of respondents claiming they’re
    more likely to buy from a manufacturer concerned with
    recycling.Lexmark, which has made headlines with its “Print Less, Save
    More” campaign, released its 2008 Corporate Social Responsibility
    Report earlier this month. This report explores Lexmark’s ongoing
    social responsibility efforts, including sustainable efforts, as a good
    corporate citizen. The report is available at http://www.lexmark.com.

    U.S. consumers more guilt-ridden, yet less informed
    in the U.S. are vocal when it comes to expressing guilt about pollution
    from their printing practices, but are generally less informed than
    other international respondents. Americans also claim a strong
    preference for manufacturers that demonstrate good recycling practices
    and tend to believe that most companies are doing all they can to make
    a difference with their green initiatives.

    “State of Printing” survey was conducted from March 12 to April 6,
    2009, by Ipsos, and queried 10,507 people age 15 and over who use a
    computer at home, across 21 countries. There were at least 500
    interviews per country, of national representative samples* of the
    target, in each of the following countries:Austria, Canada, Denmark,
    USA, France, Australia, Germany, Brazil, Italy, China, Netherlands,
    Mexico, Norway, Russia, Poland, South Africa, Romania, Turkey, Spain,
    United Arab Emirates (UAE), U.K.